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Automotive Display Market 2019 | Industry Insights & Growth Forecast To 2025

Author : Rahul Varpe | Published Date : 2019-08-06 

GMi estimated that the automotive display market will surpass $30 billion by 2025.Automotive displays have become the key human machine interface for HVAC controls, audio and media systems, navigation and telematics. Style and elegance of the display unit is valued by consumers just as much as the functionality and features of the unit.

Most of the display panels at present are TFT LCD, however the automotive display market is expected to veer towards OLED panels in the coming years due to the freedom of design and flexibility that thin plastic substrates of OLED panels offer. It is also becoming the display material of choice as it has faster response speed, higher contrast ratio and wide-angle higher visibility when compared to LCD.

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Fueled by the rise of more connected cars, super-sized displays are proving to be an undeniable trend in the automotive world with the display screen becoming the windows to the digital world. At the 2019 CES, Mercedes EQC crossover featured two 10.25-inch displays that formed a free-standing screen by being placed behind a glass surface. While car manufacturers are designing rear view mirrors to double up as image projectors for a rear-facing camera, heads up displays (HUD), that impart valuable information to the driver by projecting images that float on the windshield, are taking the automotive display market by storm.
 

Ranging from the Mazda3 to the BMW 7 Series, most of the latest car designs are being equipped with advanced HUDs that are a fusion of tech and safety feature. Moreover, car owners do not have to necessarily trade in their old cars to add HUDs to their vehicles as the aftermarket sales for such devices has registered a strong growth trend as well. The head-up automotive display market is set to explode with analysts being of the opinion that it would surpass an appreciable milestone by 2025.


Primarily, the usage of various display technologies in the automobiles is experiencing evolutionary changes as new functionalities and designs are being created and integrated within the car systems by major automakers. The need to have high-performance interactive displays – equipped with seamless response to touch and visual stimulus – has become a crucial characteristic for all the automakers operating at aA brief overview of how enhancements in OLED display technology are shaping up the automotive display market trendsn international scale. Apparently, buttons are gradually disappearing in favor of multi-functional touchscreens. Notably, the incorporation of OLED display technology has helped automakers to develop virtual dashboards with curved screens.

Elaborating further on the evolution of OLED display technology and its current form, it would be prudent to mention the fact that OLED displays are now termed as the most preferred display panels among prominent automotive firms such as Mercedes-Benz, Volkswagen, Toyota, Audi, and General Motors. Following are a few instances which underscore the growing prominence of the OLED displays in the auto industry and the way it is affecting the overall automotive display technology landscape:

Audi, in 2018, introduced its new passenger car model the E-Tron Quattro that has its rear-view cameras connected with 7-inch OLED screens. This technology offers different views and angles which are displayed on the OLED screens in the car. Interestingly, it is being said that these new cameras would replace the conventional side mirrors in other Audi vehicles.

Browse key industry insights spread across pages with 291 market data tables & 24 figures & charts from the report, “Automotive Display Market” in detail along with the table of contents: https://www.gminsights.com/industry-analysis/automotive-display-market

About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

About Author

Rahul Varpe

Rahul Varpe

Rahul Varpe currently writes for fractovia. A communication Engineering graduate by education, Rahul started his journey in as a freelancer writer along with regular jobs. Rahul has a prior experience in writing as well as marketing of services and products online. Apart from being an avid reader, his other hobbies include music and sketching. He can be contacted at- [email protected] | https://twitter.com/varperahul

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