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Automotive Gesture Recognition Market Growth Analysis, Outlook by 2020 – Trends, Opportunities and Forecast to 2026

Author : Ronak Bora | Published Date : 2020-09-15 

Ultrahaptics’ latest launch of a new gesture technology platform, STRATOS, is creating waves of anticipation in automotive gesture recognition market. Incidentally, this platform has the ability to create haptic sensations in mid-air. In the automotive infotainment system, mid-air haptic feedback and gesture recognition technology is collectively used for making the controls more intuitive and safer. In this regard, STRATOS is likely to gain traction in automotive gesture recognition market. The increasing use of high-quality HMI (human machine interface) for reducing easier integration and faster processing modules in automobiles will also majorly boost automotive gesture recognition industry share.

Considering the functionality benefits of infotainment systems, leading carmakers have been attempting to deploy new and advanced versions of gesture technologies. Some of the accomplishments of leading automakers that have contributed significantly toward product development have been enlisted below:

BMW

In 2015, the well-known luxury carmaker, BMW incorporated a gesture recognition and touchscreen to its next-generation human-machine interface. This highly advanced iDrive up-gradation could also help rear passengers to command infotainment system and control ventilation and positioning through a tablet. In addition, this enhanced technology provides ease of user-friendliness for drivers and passengers to operate infotainment & navigation systems as well as smartphones. In fact, for controlling the entire gesture system, BMW used a camera mounted on the roof, which permits users to control all the features just by rotating their hand in clockwise or anticlockwise directions. In this regard, it is prudent to mention that hand authentication systems will cover over 60% share of automotive gesture recognition industry share by the end of 2024.

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Jaguar Land Rover

The subsidiary of the reputed Indian automotive company, Tata Motors, Jaguar Land Rover, in 2015, collaborated with the start-up firm Ultrahaptics to develop ultrasonic free-space haptic technology. This ultrasonic gesture recognition can be used for the functioning of in-car infotainment systems. The technology creates 3D objects in mid-air so that the driver can track any action very quickly without taking his eyes off the road. The growing acceptance of such haptic control systems by various luxury car manufacturers is poised to push automotive gesture recognition market size.

Continental

The leading German automobile manufacturing company, Continental, had planned to incorporate gesture control in steering wheels in 2016. Currently, in order to operate infotainment systems, drivers are required to take their hands off the wheel. However, with Continental’s new gesture facility, the driver can minimize the distraction and improve passenger safety in a much better manner. Through the deployment of innovative human-machine interface in vehicles, automakers are looking forward to strengthening the intuitive communication between the vehicle and the driver. This new approach of Continental is likely to remove all touch-sensitive surfaces and buttons on the steering wheel. In fact, this design will help vehicle manufacturers to optimize the cost of the steering system. Continuous design innovations and system developments comprising gesture recognition system are thus slated to have a positive influence on automotive gesture recognition industry outlook.

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As of now, gesture recognition is one of the upcoming research areas for automotive giants. The leading players in automotive gesture recognition market are continuously working on inventing advanced applications for making interactions convenient, natural, and easy. Automakers have also been prominently involving themselves in automotive gesture recognition industry, which is likely to augment product demand over the years ahead.

Report Content

Chapter 1   Methodology and Scope

1.1   Definition and forecast parameters

1.1.1    Definitions

1.1.2    Methodology and forecast parameters

1.2   Data Sources

1.2.1    Secondary

1.2.2    Primary

Chapter 2   Executive Summary

2.1   Automotive gesture recognition industry 3600 synopsis, 2017 – 2026

2.1.1    Business trends

2.1.2    Regional trends

2.1.3    Product trends

2.1.4    Authentication trends

2.1.5    Application trends

Chapter 3   Automotive Gesture Recognition Industry Insights

3.1   Industry segmentation

3.2   Industry landscape, 2017 – 2026

3.2.1    Autonomous vehicles

3.2.2    China affecting global industry

3.2.3    Changing traditional business models

3.2.4    Adoption of new mobility solutions

3.3   Industry ecosystem analysis

3.3.1    Vendor matrix

3.4   Cost structure analysis

3.5   Price trend analysis

3.5.1    North America

3.5.2    Europe

3.5.3    Asia Pacific

3.5.4    Latin America

3.5.5    MEA

3.6   Global automotive production overview, 2017 & 2018

3.7   Technology landscape

3.7.1    Time-of-Flight (ToF) sensor

3.7.2    Haptic feedback technology

3.7.3    Vision based technology

3.7.4    Electric field sensing

3.7.5    Device gesture technology

3.8   Gesture recognition, by automobile OEM

3.8.1    AUDI CONNECT

3.8.1.1    The car in the cloud

3.8.1.2    Mobility & navigation

3.8.1.3    Communication

3.8.2    BMW iDrive:

3.8.2.1    Navigation

3.8.2.2    Communication

3.8.3    Ford Sync Connect

3.8.3.1    Wi-Fi Hotspot

3.8.3.2    Easy Entry to Destination

3.8.3.3    Android Auto & Apple CarPlay Compatibility

3.8.4    Volvo Sensus Connect

3.8.4.1    Wireless Connectivity

3.8.4.2    Navigational Features

3.8.4.3    Sensus Safety Service

3.8.5    Nissan Connect

3.8.5.1    Convenience

3.8.5.2    Control

3.8.5.3    Safety & Security

3.9   Regulatory landscape

3.9.1    Global technical regulations

3.9.2    North America

3.9.2.1    Federal Motor Carrier Safety Administration (FMCSA)

3.9.2.2    Federal Motor Vehicle Safety Standard

3.9.2.3    Federal Automated Vehicle Policy

3.9.2.4    Ontario Regulation

3.9.2.5    Canada Motor Vehicle Safety Standards

3.9.3    Europe

3.9.3.1    Whole Vehicle Type-Approval

3.9.3.2    CE Marker

3.9.3.3    The REACH Regulation

3.9.4    Asia Pacific

3.9.4.1    China Compulsory Certification

3.9.4.2    Guobiao Standards

3.9.4.3    Motor Vehicles Act 1988

3.9.4.4    Korea Motor Vehicle Safety Standards

3.9.4.5    Latin America

3.9.4.6    Latin New Car Assessment Program (Latin NCAP) Advanced

3.9.5    Middle East and Africa

3.9.5.1    Automobile Association of South Africa (AA South Africa)

3.10    Industry impact forces

3.10.1    Growth drivers

3.10.1.1   Increasing demand for advanced vehicle features in North America

3.10.1.2   Vehicle electrification and autonomous driving trends in Europe presents lucrative market opportunity

3.10.1.3   High passenger vehicle demand in Asia Pacific

3.10.1.4   Growing concerns for driver and passenger safety in Latin America

3.10.1.5   Rising luxury and premium car sales in MEA

3.10.2    Industry pitfalls & challenges

3.10.2.1   High implementation cost and technical challenges

3.10.2.2   Slowdown in the semiconductor industry

3.11    Growth potential analysis

3.12    Porter’s analysis

3.13    Competitive landscape, 2019

3.13.1    Automotive OEMs

3.13.2    Gesture technology providers

3.13.3    Strategy dashboard

3.14    PESTEL analysis

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected] | https://twitter.com/RonakBora26

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