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Automotive Gesture Recognition Market in the North America to grow at over 40% To 2024

Author : Ronak Bora | Published Date : 2019-06-03 

Europe automotive gesture recognition market accounted for over 43% revenue share in 2017 owing to the presence of major automobile companies focusing on introducing advanced infotainment systems in their products for improving the driving experience. Further, supporting government regulations for introducing multiple safety standards for vehicles as standard is further supporting the industry expansion till 2024.

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PCVs accounted for more than 2,500 units in 2017 and is expected to continue its dominance over the projected timeframe. This can be credited to the increasing automotive sales across the globe. Improving living standards along with proliferating disposable income further supports the automotive gesture recognition market share over the projected timeframe. Increasing sales of luxury and premium vehicles with advanced electronic systems along with the availability of multiple models at varied price range further supports the business expansion over the forecast timeframe.

Growth drivers

1. North America - Increasing demand for advanced vehicle features

2. Europe - Presence of technology providers

3. Asia Pacific - High passenger vehicle demand

4. Latin America - Growing concerns for driver safety

5. Middle East & Africa - Rising luxury and premium car sales

Hand or fingerprint authentication was valued at over USD 1,400 Million in 2017. This dominance is credited to the proliferating usage of these systems owing to easier operation and incorporation of IR sensors and cameras supporting the segment share. For instance, in 2015, BMW launched the 7-Series model line-up with improved hand and fingerprint sensing technologies for controlling multiple car operations, thereby contributing to the overall automotive gesture recognition market expansion.

Multimedia, navigation, and infotainment application in the automotive gesture recognition market showcased a significant growth rate at around 44% over the study timeframe. Increasing trend towards providing customer comfort along with the requirement for advanced navigation facilities supports the industry expansion. Further, the proliferation of advanced connectivity applications including Android Auto and Apple CarPlay offering higher quality multimedia and navigation content within the vehicle, further accelerates the segment penetration till 2024.

Increasing vehicles demand with technologically advanced features including enhanced navigation and gesture-based infotainment systems are expanding the automotive gesture recognition market over the forecast timeframe. Incorporation of advanced sensors and electronics into the vehicles for improving the overall driving experience will further expand the business penetration till 2024.

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Automotive gesture recognition market share form touch-based systems accounted for the highest volume share at around 69% in 2017. This dominance is attributed to the increasing usage of such systems in multiple models across various price range. Proliferating usage of capacitive touch screens for controlling multiple car features including music control, phone connectivity, and HVAC controls further strengthens the business expansion.

By Product

  • Touch based systems
  • Touchless systems

By Authentication

  • Hand/fingerprint
  • Face
  • Vision/iris
  • Others (palm recognition, retina scan)

By Application

  • Multimedia/navigation
  • Door/window
  • Sunroof
  • AC Blower

Increasing adoption of electronic components in vehicles for complying to stringent government norms associated with vehicle safety and emission are supporting the industry expansion. Usage of gestures for controlling various operations within vehicles including changing music, answering phone calls, and control the navigation are further strengthening the automotive gesture recognition market growth.

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Few of the players in the automotive gesture recognition market include Harman International, Delphi Automotive PLC, Sony Depthsensing Solutions, Melexis, Continental AG, and eyeSight Technologies Ltd. Other notable players include Texas Instruments, Intel, Visteon Corporation, and Synaptics Incorporated. Industry participant are continuously innovating their product portfolio and introducing innovative technologies for gaining edge over the competition.

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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