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Automotive NVH Materials Market Outlook 2020 – Growth Drivers, Opportunities and Forecast Analysis to 2026

Author : Ronak Bora | Published Date : 2020-09-14 

The automotive NVH materials market is set to witness a remunerative growth period over the coming years as ride quality is increasingly becoming an important factor that influences the consumer's vehicle purchase decisions. Automotive noise, vibration, & harshness (NVH) is considered to be a major concern, for the driver, the passenger, and the bystander as well, and actively impacts the sales graph of a particular vehicle model. Excessive amounts of any of the three noise, vibration, or harshness could lead to a less than stellar product perception among consumers and influence vehicle sales.

With novel automotive trends like ride sharing, electrification, and others emerging throughout the globe, managing the noise, vibration, and harshness as well as the subsequent squeaking, rattling, and buzzing issues encountered by the vehicle interior spaces has become significantly important.

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Today, the interior of a vehicle is quickly becoming an extension of ones' home or work setting. It is rapidly becoming an effective connected source of personal interaction, entertainment, and shopping, where the vehicle's steering wheel is not the point of focus any longer. As the electrification trend reduces the engine noise that permeates inside a vehicle cabin, it also increases the overall road noise that went unnoticed by passengers before previously.

The overall automotive NVH materials market is classified into different segments with regards to material, NVH treatment, vehicle, and regional landscape.

With respect to material, the market is further divided into rubber, polypropylene, polyurethane, polyamide, polyvinyl chloride, and others. The polyamide segment will grow at a CAGR more than 5.5% over the forecast timeframe as it significantly improves vehicle's NVH performance along with provision of high strength & stiffness.

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The polyvinyl chloride segment will cross a valuation of USD 650 million by 2026. This segment's growth is attributed to high demand from automotive sector due to its lightweight and superior toughness. The others segment includes polyester, acrylonitrile butadiene styrene, etc. and will capture over 10% of volume share by 2026.

With regards to NVH treatment, the market is divided into absorber, insulator, absorber & insulator, and damper. Among these, the absorber segment will cross USD 1,000 million by the end of forecast period owing to increasing applications in headliner, hood, dashboard, etc.

From a regional perspective, North America is expected to grow with a CAGR around 6.0% over the forecast timeframe and its growth will be triggered by favorable trends associated with light commercial vehicles. Europe will capture around one-fifth of volume share by 2026.

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Latin America will cross a valuation of USD 1,000 million by 2026 and its growth will be driven by rising usages of NVH materials within passenger cars. The Middle East & Africa regional market will grow at a sluggish rate within the forecast period owing to less product demand as compared to other regions.

Report Content

Chapter 1. Methodology & Scope

1.1.    Market definitions

1.2.    Base estimations & working

1.2.1. North America

1.2.2. Europe

1.2.3. Asia Pacific

1.2.4. Latin America

1.2.5. Middle East & Africa

1.3.    Forecast calculation

1.3.1. COVID-19 impact calculations on industry forecast

1.4.    Data sources

1.4.1. Primary

1.4.2. Secondary

1.4.2.1.    Paid sources

1.4.2.2.    Public sources

Chapter 2. Executive Summary

2.1.    Automotive NVH Materials industry 360° synopsis, 2016 – 2026

2.1.1. Business trends

2.1.2. Material trends

2.1.3. NVH treatment trends

2.1.4. Vehicle trends

2.1.5. Regional trends

Chapter 3. Automotive NVH Materials Industry Insights

3.1.    Industry segmentation

3.2.    Industry size and forecast, 2016 – 2026

3.2.1. COVID-19 impact on industry landscape

3.3.    Industry ecosystem analysis

3.3.1. Profit margin

3.3.2. Value addition at each stage

3.3.3. Distribution channel analysis

3.3.4. Vendor matrix

3.4.    Industry megatrends

3.5.    Innovation & sustainability

3.5.1. Patent analysis

3.5.2. Technology landscape

3.5.3. Future trends (including COVID-19 impact)

3.6.    Industry impact forces

3.6.1. Growth drivers

3.6.1.1.    Increasing consumer demand of vehicle comfort with reduced NVH levels

3.6.1.2.    Rising consumption of plastics in automotive production

3.6.1.3.    Technological advancements associated with NVH materials

3.6.2. Industry pitfalls & challenges

3.6.2.1.    High volatility in the prices of raw materials

3.6.2.2.    Temporary closure of manufacturing facilities due to COVID-19

3.7.    Regulatory landscape

3.7.1. U.S.

3.7.2. Europe

3.7.3. China

3.8.    Growth potential analysis

3.9.    Competitive landscape, 2019

3.9.1.    Company market share, 2019

3.9.2.    Strategy dashboard

3.10.    Porter’s analysis

3.10.1.    Buyer’s power

3.10.2.    Supplier’s power

3.10.3.    Threat of substitutes

3.10.4.    Threat of new entrants

3.10.5.    Degree of competition

3.11.    Price trends

3.11.1.    Regional price trends

3.11.2.    Material price trends

3.11.3.    Cost structure analysis

3.11.3.1.    R&D cost

3.11.3.2.    Manufacturing & equipment cost

3.11.3.3.    Raw material cost

3.11.3.4.    Distribution cost

3.11.3.5.    Operating cost

3.11.3.6.    Miscellaneous cost

3.12.    PESTEL analysis

3.13.    Impact of COVID-19 on automotive industry

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected] | https://twitter.com/RonakBora26

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