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Breastfeeding Accessories Market Forecast Report 2019-2025

Author : Rahul Sankrityayan | Published Date : 2019-04-09 

Global Breastfeeding Accessories Market set to exceed USD 1.4 billion by 2024; according to a new research study
published by Global Market Insights, Inc. Increasing breastfeeding rates will drive market growth over the forecast
period. Growing awareness regarding the importance of breastfeeding due to various government and non-government
initiatives will augment industry expansion. Implementation of policies favoring breastfeeding along with encouragement
and support from lactation consultants and breastfeeding advocacy groups will fuel business growth. Increasing number of
working mothers along with soaring adoption of better technologies for breast milk collection will propel breastfeeding
accessories market demand.

Growing popularity breast milk substitute formulas owing to misconception that it is equivalent to breast milk, low cost
and adoption of convenience oriented lifestyle will restrain breastfeeding accessories market growth. Furthermore, high
cost incurred due to repeated purchase of breastfeeding accessories will impede breastfeeding accessories industry

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Statistics claim breastfeeding accessories industry to record a double-digit growth (10%) over the period of 2017-2024,
with a target valuation of over USD 1.4 billion by 2024. The U.S has always proved itself as a lucrative growth ground
for major markets globally. In this case, technological proliferation is amongst the many factors that has played a
pivotal role in the regional breastfeeding accessories industry augmentation. Increasing working female population with
hectic schedules and lack of proper maternity leaves have impelled the market growth in U.S.  A large number of lactation
consultants and breastfeeding advocacy groups spread around the nation have further complemented the business expansion.

Implementation of policies like WHO code along with other supportive initiatives undertaken by renowned organizations
encouraging breastfeeding have indeed provided a significant impetus to breastfeeding accessories market. Over the years,
the industry has expanded remarkably which is quite evident from its diversified product spectrum including sore nipple
cream, nursing pads, breast milk storage bags, breast shells, nipple shields, cleaning pads, and breast milk bottles.

Breast milk bottles led the product landscape in 2016 and are likely to continue their domination in the global industry
over the coming seven years.  Owing to their appropriate design, these bottles are quite feasible both for normal feeding
purposes as well as through breast pumps. Breast milk storage bags also procured a major portion of the breastfeeding
accessories industry. Greater convenience, low cost, compact size, and disposable pattern are some of the factors
favoring the product demand.

The business landscape of breastfeeding accessories market has massively evolved over the recent years, pertaining to the
technological interventions that have contributed toward the expansion of the product portfolio. Despite the associated
high costs, lack of proper awareness, and product substitutes posing as potential threats to the industry penetration
across a few regions, market is anticipated to make a headway in the coming seven years, primarily due to the rigorous
involvement of business players in R&D activities. 

Prominent industry players in breastfeeding accessories market include Medela, Ardo Medical, Koninklijke Philips, Bailey
Medical, Whittlestone, Büttner-Frank, Acute Ideas, Pigeon Corporation, Ameda, NUK USA, Linco Baby Merchandise Works,
Hygeia Health, Mayborn Group, KaWeCo.  The industry players adopt strategies such as new product development and
acquisitions to broaden their product portfolio and strengthen their industry presence.

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Germany dominated the Europe market and was valued around USD 47.8 million in the year 2018. Increasing breastfeeding
rates coupled with increasing number of working mothers should propel demand. Presence of long period of paid maternity
leave along with entitlement to breastfeeding breaks without loss of salary should further augment growth. Implementation
of WHO code and establishment of National Committee on Breastfeeding for promoting lactation among mothers will boost
breastfeeding accessories market expansion.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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