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Digital Signage Media Player Market in U.S. Region is Predict to Witness Sustainable Growth by 2024

Author : Ronak Bora | Published Date : 2019-04-10 

The U.S. digital signage media player market is projected to grow owing to the rise in the utilization of media players for signage applications in entertainment, retail, BFSI, and transportation sector. The high demand and increasing investments for digital signage systems followed by the presence of improved infrastructure further contribute to the digital signage media player market demand. Moreover, the increasing deployment of such devices across airports, shopping malls, retail stores, and restaurants will propel the China digital signage media player market growth.

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Increasing installation of media players across various sectors such as retail, corporate and entertainment sector will drive the industry demand. In addition, easy-to-use characteristics followed by the low price of the devices can be considered as major reasons for the rising deployment. Business entities across the globe are creating appealing visual content for employee communication as well as for advertising activities. Deployment of media players is on the rise across restaurants and bars, to improvise the consumer experience by replacing the practice of notifying customers through menu cards, further contributing to the growth of digital signage media player market.

Launch of media players embedded in displays providing benefits such as low power consumption will hinder the digital signage media player market growth over the forecast timespan. In addition, increasing utilization of media streaming devices such as Apple TV, Chromebox could act as substitute product having negatively impacting the industry demand.

The hardware segment in digital signage media player market is set to witness a considerable growth. It can be credited to the rising usage of these devices for promoting & displaying different types of content planned for a particular set of audience. The devices allow the users to seamlessly customize every aspect of digital experience offering an effective way of communicating with the potential viewers. In addition, the products connected to an internet network enable the users to remotely manage a wide network of digital signs and deliver a compelling visual content.

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Demand for advanced level products is anticipated to surge pertaining to the increasing deployments across healthcare, BFSI, retail, entertainment and education sectors to enhance the overall consumer experience. Utilization of media players is on the rise for displaying fascinating visual content in order to enrich the viewer experience and keep them entertained and well-informed. Furthermore, these devices are gaining popularity across banks, airports, malls, hospitals and various other sectors for showcasing content associated with infotainment, queuing information, promotions and advertisements.

The shifting trends toward digital media culture have encouraged most of the educational institutes to adopt digital signage. With the deployment of this technology, educational institutes are likely to save millions of pounds by reducing the dependency on printer toners and papers. In addition, it also reduces the cost associated with third party advertisements of educational institutes by eliminating publications in local newspapers. Undoubtedly, the popularity of these systems across the educational sector has been on a rapid increase lately, which has been subsequently fueling digital signage media player market.

Companies operating in the digital signage media player market include IAdea, Brightsign LLC, Clearone, AOpen Inc., Barco, Stratacache, Onelan, Scala, Hewlett Packard Company, Advantech Co. Ltd, Visix Inc., Broadsign and NEC Display Solutions Ltd.

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All in all, owing to rapid technological progressions and the growing affinity toward replacing the static signages with digital ones, the overall digital signage media player industry has acquired a preeminent position in increasing the customer engagement, employee communication, and brand visibility of foremost companies worldwide. According to reliable estimates, the global digital signage media player market is slated to exceed a total valuation of USD 1.4 billion by 2024.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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