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E-Cigarette Market Growth Opportunities, Challenges, Competitive Analysis And Forecast 2020-2026

Author : Ronak Bora | Published Date : 2020-09-16 

E-cigarette market will be prominently driven by growing awareness pertaining to the adverse health impacts of traditional cigarette along with mounting urge among smokers to quit smoking.

Smokers generally struggle to quit smoking traditional cigarettes packed with high tobacco content. E-cigarettes have cropped up as a safer alternative to conventional cigarettes and have changed the smoking dynamics over the past few years.

Automatic e-cigarette market is likely to observe accentuating demand due to the advantages of longer battery life and better affordability offered by these cigarettes in contrast to conventional cigarettes. The heating element is automatically activated in automatic e-cigarettes, which eliminates the need to press and hold a button for inhaling. Thus, automatic cigarettes provide a relatively more enhanced smoking experience to consumers. However, these e-cigarettes do not have a sealing on batteries, which make them more sensitive to damage through leakage.

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Rechargeable e-cigarettes offer a premium smoking experience to consumers, which will translate into additional e-cigarette industry demand. These devices are satisfying to taste, easy to use and are available at economical prices. Rechargeable e-cigarettes contain a USB cable, a wall adapter, and a special carrying case. Consumers can refill the e-liquid with various desired flavors, such as tobacco, blueberry, menthol, kiwi, cheery, and mango. The refilling feature allows users to smoke these cigarettes for a longer time and thus are gaining consumer attraction.

E-Cigarette Market size is expected to exceed USD 9 billion by 2026. Continuous increase in price of regular cigarette combined with urge among smokers to quit smoking will drive the market growth over the forecast timespan.

Some major findings of the e-cigarette market report include:

  • Growing consumer focus to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to conventional cigarettes have led to the increased demand for these devices globally
  • According to a survey by New England Journal of Medicine (NEJM), around 18% of smokers who switched to e-cigarettes stopped smoking after a year. The study claims that these devices can help people quit cigarettes and are more effective for smoking cessation.
  • Moreover, government agencies of several countries have launched several smoking cessation campaigns including websites, social media & SMS, and stop smoking aids to aware people regarding the harmful effects of smoking
  • For instance, the Australian government launched National Tobacco Campaign (NTC) under its National Tobacco Strategy, 2012–2018. The campaign aims to reduce smoking rates in Australia by targeting audiences through mediums, such as social media materials, partnerships with mental health organizations, and TV advertisements
  • Key players operating in the e-cigarette market are British American Tobacco (BAT), Imperial Brands PLC, Turning Point Brands Inc., Japan Tobacco Inc, JUUL Labs, Inc, MCIG Inc, Nicotek, LLC, Philip Morris International, and Reynolds American Inc
  • Players are introducing technologically advanced e-cigarettes with features of refilling the cartridge and different strengths of nicotine
  • In August 2019, JUUL Labs, Inc., launched Juul C1 in the UK, which is a Bluetooth-connected e-cigarette that can monitor users’ vaping and track their device

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The Europe e-cigarette market will witness high demand in the coming years owing to the rise in adoption of these devices among consumers. Countries including France, the UK, and Germany are experiencing high adoption of these products. France reported to have 1.2 million daily e-cigarette users, according to a study conducted by Groupe Xerfi, a private institute of economic studies in 2017. Moreover, the region consists of major electronic cigarette market players focusing on developing innovative products. Companies, such as Imperial Brands PLC and British American Tobacco PLC (BAT), are highly investing in R&D to encourage people to shift toward electronic-based smoking products from traditional cigarettes. For instance, in December 2018, BAT launched Vype iSwitch, a closed system vaping device with an ultra-slim, micro-engineered stainless-steel blade to attract traditional smokers to start vaping.

Table of Contents (ToC) of the report:

Chapter 4.   E-Cigarette Market, By Composition

4.1.  Key trends by composition

4.2.  Nicotine

4.2.1. Market estimates and forecast, 2016 – 2026

4.3.  Non-nicotine

4.3.1. Market estimates and forecast, 2016 – 2026

Chapter 5.   E-Cigarette Market, By Product

5.1.  Key trends by product

5.2.  Disposable

5.2.1. Market estimates and forecast, 2016 – 2026

5.3.  Modular

5.3.1. Market estimates and forecast, 2016 – 2026

5.4.  Rechargable

5.4.1. Market estimates and forecast, 2016 – 2026

Browse complete Table of Contents (ToC) of this research report @ https://www.decresearch.com/toc/detail/e-cigarette-market

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected]actovia.org | https://twitter.com/RonakBora26

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