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Europe additives market for deodorants and antiperspirants application to see 5% CAGR through 2025.

Author : Ravi Chawat | Published Date : 2021-03-08 

A notable uptick in the middle class population and growing urbanization will bode well for stakeholders gearing to boost their market presence. For instance, stakeholders will be eager to bolster their portfolios in the most urbanized regions, including North America—82% of its population lived in urban areas in 2018—Europe witnessed 74% of its population living in urban areas.

Leading companies are poised to up their investments in Europe in the wake of sustained demand for deodorants & antiperspirant in the U.K. France, Germany and Italy. In essence, aerosols are highly sought-after for they improve ease of application and the aesthetics. Europe additives market for deodorants and antiperspirants application was pegged at over US$210 million in 2019 and is projected to expand at a CAGR of more than 5% through 2025.

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Shifting consumer preference towards personal hygiene will spur additives market for deodorants and antiperspirants application. Leading companies are brining deodorants and antiperspirants to the fore to protect against bad odors and prevent sweat.

The size of millennial population being larger than any other adult cohort will augur well for key players eyeing to expand their footprint. Global Market Insights, Inc., has projected additives market for deodorants and antiperspirants application to surpass US$580 million by 2025.

Farnesol based additives are likely to gain traction following the trend for natural deodorant properties, including preservation that enable formulation of milder and skin-sensitive deodorants. Moreover, the trend for personal grooming and care has spurred the demand for deodorants, perfumes and colognes. Farnesol based additives market for deodorants and antiperspirants application will grow at a CAGR of more than 5% through 2025.

Manufacturers of additives have exhibited inclination for aluminum sesquichlorohydrate based additives which have gained impetus in alcoholic/aqueous formulations, such as roll-ons & pump-sprays.

Of late, aluminum sesquichlorohydrate has become popular in skin tonics, pre-shaves and emulsions, while the penetration of global brands and consumers’ inclination towards luxury products have become palpable in the past several years. Aluminum sesquichlorohydrate based additives market for deodorants and antiperspirants application will grow moderately at a CAGR of over 4% from 2020 to 2025.

Both well-established players and startups are focusing on fostering their business strategies to drive additives market share for deodorants & antiperspirants application. Leading companies in the landscape are likely to emphasize product portfolio expansion and mergers & acquisitions.

Get Table of Contents (ToC) of this research report @ https://www.gminsights.com/toc/detail/additives-market-for-deodorants-and-antiperspirants-application

For instance, Biorigin announced the expansion of its Louisville production facility in the U.S. in August 2018. The expansion would witness infusion of funds of US$3.5 million and installation of a new fermenter. Some of the key players profiled in the market are BASF SE, the DOW Chemical Company, Nouryon, Givaudan, Wacker Chemie, Firmeinch and International Flavors & Fragrances Inc. (IFF Inc.).

These companies are likely to up their efforts on R&D activities to bolster product quality and provide longer shelf life, thereby stimulating additives market outlook for deodorants & antiperspirants application.

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About Author

Ravi Chawat

Ravi Chawat

Ravi Chawat holds a bachelor's degree in Electronics and Telecommunication Engineering. He has worked closely with industry specialists from different segments including chemicals, food and beverages, construction and manufacturing & energy and power. Ravi's article concentrates principally on balancing relevant data but never at the expense of making the content engaging. He believes in giving fair-minded information to guide significant business choices. [email protected] | https://twitter.com/RaviChawat

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