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Europe Cloud Computing Market Share, Growth Forecast- Global Industry Outlook 2026

Author : Ronak Bora | Published Date : 2020-09-04 

Europe cloud computing market growth is stimulated by rising necessity to reduce maintenance and procurement costs in IT infrastructure. Cloud service providers provide on-demand resources such as networking, applications and storage according to the per-per-use business model. This enables businesses to scale up or scale down cloud services on the basis of their requirements, leading to a fairly steady adoption rates of cloud computing platforms.

Robust expansion by prominent cloud vendors is also likely to stimulate the regional market trends. In December 2018 for instance, AWS introduced three data centers in Sweden, enabling various businesses in the country integrate cloud computing and data storage systems in their operations. This apparently has helped AWS hold a large share of Europe cloud computing market.

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The SaaS cloud computing delivery model held the majority of Europe cloud computing market with around 65% share in 2018. This is attributed to the high scalability and flexibility offered by SaaS platforms. SaaS can be accessed anywhere through various platforms, such as mobile devices and web browsers, reducing the requirement for large-scale infrastructure. SaaS is witnessing a rapid market adoption due to its extensive use for delivering Customer Relationship Management (CRM) applications, enabling enterprises to leverage low-cost benefits through pay-per-use subscription models. Integration of new technologies including AI and machine learning will also strengthen SaaS market growth.

Additionally, another factor supporting industry expansion is the increasing adoption of cloud computing platforms. Companies in the region are making efforts to lower the costs associated with the acquisition and maintenance of IT infrastructure by moving to the cloud.

In fact, the new AWS data centers in Sweden helped Amazon gain immense tractions in the country since several Swedish firms were shifting to cloud storage at the time. 

The public cloud deployment model held over 50% of the Europe cloud computing market share in 2018 as this deployment model supports resource sharing by multiple enterprises to leverage economies of scale. SMEs and startups in European nations are increasingly adopting public cloud models for reducing IT spending and leveraging the scalability of these platforms to handle fluctuating workloads. According to the December 2018 data released by the Directorate-General of the European Commission for Statistics (EuroStat), public cloud adoption in start-ups was 11% more than large enterprises across the EU. 

The retail sector will witness a significant surge in the adoption of cloud computing due to the growing use of the IaaS model to handle website traffic and deliver seamless shopping experience through mobile platforms. The retail industry is rapidly adopting cloud computing technology to leverage customer data for enhanced business intelligence. Technologies, such as interconnected Point-of-Sales (POS) and centralized invoicing through the cloud platform, are assisting retail enterprises in delivering better customer service. For instance, in October 2018, Metro AG, a German-based retailer, moved more than 100 business systems on Google Cloud Platform (GCP) and SAP S/4HANA. This helped the company to provide automated digital invoices to its customers and improve its invoice processing system for wholesale customers.

Germany held a significant market share of above 18% of the Europe cloud computing market in 2018 and is anticipated to exhibit lucrative growth over the forecast timeline. This is attributed to the robust ICT infrastructure and the increasing adoption of cloud computing by the German automotive sector for smart manufacturing. For instance, in March 2018, Daimler AG deployed Microsoft Azure cloud services for developing telemetry solutions and vehicle IoT apps. With the advent of Industry 4.0 and the growing use of SaaS by German enterprises, cloud computing usage in the country is expected to witness sustained growth over the forecast timeline.

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All in all, Europe cloud computing market is set to emerge as a favorable avenue for prominent cloud service providers owing to several beneficial conditions in the region. Google, AWS, Microsoft Azure and Atos are the prominent companies that are contributing to the overall market share.

Table of Contents (ToC) of the report:

Chapter 1.   Methodology & Scope

1.1. Methodology

1.1.1. Scope

1.1.2. Definitions

1.1.3. Methodology & forecast parameters

1.2. Data Sources

1.2.1. Primary sources

1.2.2. Secondary sources

1.2.2.1. Paid sources

1.2.2.2. Public sources

Chapter 2. Executive Summary

2.1. Europe cloud computing market 360º synopsis, 2015 - 2026

2.1.1. Business trends

2.1.2. Regional trends

2.1.3. Service type trends

2.1.4. Organization type trends

2.1.5. Deployment model trends

2.1.6. Application trends

Chapter 3. Europe Cloud Computing market Insights

3.1. Introduction

3.2. Industry segmentation

3.3. Industry landscape, 2015 - 2026

3.4. Evolution of cloud computing

3.5. Cloud computing architecture

3.6. Industry ecosystem

3.7. Technological and innovation landscape

3.8. Regulatory landscape

3.9. Industry impact forces

3.9.1. Growth drivers

3.9.1.1. Increasing demand for cost efficiency and return on investment

3.9.1.2. Strong government support for promoting cloud adoption

3.9.1.3. Presence of numerous cloud data centers in the European region

3.9.1.4. Growing popularity of hybrid cloud computing

3.9.2. Industry pitfalls & challenges

3.9.2.1. Threat of data breaches and cyber attacks

3.9.2.2. Performance issues and system downtimes

3.9.2.3. Shortage of skilled IT workforce

3.10. Growth potential analysis

3.11. Porter’s analysis

3.12. PESTEL analysis

Browse complete Table of Contents (ToC) of this research report @ https://www.gminsights.com/toc/detail/europe-cloud-computing-market

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected] | https://twitter.com/RonakBora26

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