Europe online gambling market size is projected to reach a valuation $70 billion by the year 2026, according to market reports. Online gambling is gaining a lot of momentum among the population of Europe which has led to increase in creating innovative technologies to enhance the overall experience of the customers. The rules and regulations to launch online gambling platforms have risen as well to ensure that only the authorized and licensed companies are allowed to run these mediums of entertainment. With the help of government permissions, these organizations are able to conduct several online games like e-sports, lotteries, betting, poker, casino and fantasy games.
The internet penetration in Europe online gambling market is rapidly increasing, which has led to a huge surge in the number of people who are now able to access these platforms for online gambling. The COVID-19 pandemic has forced several casinos and physical gambling companies to shut shop, forcing avid players to turn to online sources to gamble.
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Influence of COVID-19 pandemic on online gambling:
The COVID-19 pandemic created hurdles for several types of businesses, be it large or medium scale. However, one of the medium of businesses that saw the most opportunities to grow during these times was the online segment. As people couldn’t go out to enjoy sporting events or play betting games, they were forced to turn to online media to provide them with the same kind of entertainment.
This posed a greater creative challenge for online betting companies to use innovative AI technologies to enhance the user experience. These technologies help in predicting the outcome of a betting game by analyzing the statistics of the players involved along with team information. The techniques and unique ways of setting up games have totally revolutionized the betting Europe online gambling market.
Boxing bets gain notable demand among online gamblers:
Boxing betting is predicted to gain a significant traction among end-users as compared to other types of online gambling in Europe. There are several companies in the region that are coming up with creative ways for participants to place their bets online.
For example, Ultimate Fight Club (UFC) has been enjoying immense global popularity since the past few years, thanks to the innovative ways of marketing their concept to the world audience. ESPN+, one of the most popular sports entertainment providers, announced its partnership with UFC in March 2019 to host several exclusive UFC Pay-per-View (PPV) events.
Desktops are increasingly used for online gambling in Europe:
Desktops and mobiles are among the most commonly used mediums for online gambling all over the world. However, the desktop segment will find the most traction among end-users in Europe online gambling market. This is because this device is much more convenient to use as compared to mobiles. It offers a larger viewing screen as well, a feature that mobile phones lack.
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There are many companies that are focused on enhancing the user experience for desktop users and are developing user-friendly website in this regard, improving the access and efficiency of Europe online gambling market. GVC Holdings PLC, Flutter Entertainment, International Games Technology, Kindred Group LLC and many others are some of the popular companies providing online gambling services in the region.
Table of Contents (ToC) of the report:
Chapter 1 Methodology and Scope
1.1 Research methodology
1.2 List of data sources
Chapter 2 Market Snapshot
2.1 Europe online gambling market snapshot
Chapter 3 Europe Online Gambling Market Trends
3.1 Industry coverage
3.2 Industry size, 2016 – 2026
3.3 Impact of COVID-19 pandemic
3.4 Value chain analysis
3.4.1 Company product snapshot
3.5 Innovation landscape
3.6 Regulatory norms & directives
3.7 Drivers & restraints
3.7.1 Market drivers
3.7.2 Market restraints
3.8 Industry analysis - Porter's
3.9 Competitive benchmarking, 2019
3.9.1 Strategy dashboard
3.10 PEST analysis
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A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. email@example.com | https://twitter.com/RonakBora26
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