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Food encapsulation market to amass remarkable gains by 2024

Author : Rahul Sankrityayan | Published Date : 2019-07-10 

Food encapsulation market has depicted phenomenal growth in the recent years, precisely on account of two major factors – the exponential rise in the demand for convenience food, subject to hectic lifestyles, in conjunction with the growing necessity to consume healthy and functional food. Increasing consumer awareness has resulted in the cumulative demand for fortified and processed food with improved taste, color and flavor, which has been fulfilled with food encapsulation that delivers bioactive molecules in foods. Consumers looking forward to maintaining a healthy lifestyle but refusing to compromise on the taste of food stand as pivotal drivers food encapsulation industry. Incidentally, food encapsulation market size is predicted to witness a 6% CAGR during the forecast period of 2017-2024.

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Subject to increasingly hectic schedules, the percentage of the modern-day consumer adopting a healthy lifestyle is minimally low, on account of which more and more consumers are looking up to foods that would provide them with all the health benefits that are needed to sustain a life full of vitality. This shifting trend in consumer preference has provided a major boost to the food encapsulation industry, as the microencapsulation process has made it possible to incorporate foods with essential vitamins and minerals without altering the general nutritional value of the food and preserving the food value even during processing.

Food encapsulation market has also been thriving on the ever-evolving and changing meal consumption behavior. Say for instance, in an event where consumers desire long-term availability and extended shelf lives for their favorite foods, food encapsulation protects nutrients like iron and vitamin C and shields oxygen sensitive compounds in food such as flavor and color during processing and storage. Encapsulation also prevents some nutrients in food from reacting among themselves to form undesired colors and compounds, which is another factor that helps contribute toward increased food encapsulation market demand. As food becomes less fragile, volatile or easy to spoil when converted from liquid to solid powder form, the conversion of liquid food forms to powdered solids to survive the challenges of processing, packaging and storage has been gaining increased prominence, serving as a major avenue for food encapsulation market growth.

In recent times, food encapsulation market size has exhibited commendable increase on account of the changing consumer demands for the incorporation of different flavors in diverse foods. This demand apparently rides on the necessity to create multidimensional sensations like sweetness and cooling in the same mint flavored chewing gum or a develop a chocolate alternative for diabetics/people trying to lose weight, that exudes the same sensation of creamy chocolate but is sugar free and low in fat content. Food encapsulation industry giants have even come up with chewing gums providing the much-needed caffeine boost that equates to a cup of coffee – all with the help of cocoa and caffeine microencapsulation. As the demand for such diverse products are on the rise, the revenue graph of food encapsulation market will continue to maintain an exponential trajectory in the forecast period.

Microencapsulation also helps incorporate the goodness of certain vitamins and minerals in foods. For instance, omega 3 fatty acids are not naturally produced in the human body but can be ingested through the intake of fish. However, since fish is not prioritized in American diet, to increase the intake of omega 3 fatty acids in consumers who possibly do not prefer fish or do not like the smell, microencapsulation is being adopted to incorporate fish oils in bread. This would deliver the goodness of omega 3 fatty acids to the consumer without the unpleasantness or necessity of consuming fish, and would lead to the generation of lucrative opportunities for food encapsulation industry players. It is noteworthy to mention that food encapsulation market undoubtedly is wrought with instances such as the aforementioned, which has led to massive revenue generation for this business space.

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As per estimates, in 2016, 40 million children under the age of 5 were deemed to be overweight, while cardiovascular diseases were accountable for close to 17.5 million deaths. Thriving in a world projecting dangerous health statistics, it is no surprise that consumers are looking for foods that will not only preserve their health but also satisfy their taste buds. In consequence, food encapsulation industry stands to witness major gains in the ensuing years, with a target revenue estimation of USD 45 billion by 2024.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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