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McDonald’s working on launching its own plant based burger McPlant

Author : Pankaj Singh | Published Date : 2020-11-11 

McDonald’s, the renowned US based fast food giant, has reportedly announced that is set to test out its recently developed plant based meat alternative burger, McPlant. The company has created this plant based meat option under partnership with leading alternate meat company, Beyond Meat. The firm also stated that it would start testing this faux-meat burger across select markets in 2021.

McDonald's decided to rollout the new burger after it trialed a version of its plant-based sandwich, the P.L.T., in Canada in 2019.  The company, based on the learnings and positive response it got from customers, is thrilled to provide a sneak peek of its plant based burger, complete with the craveable McDonald’s flavor customers like.

The fast food giant will serve the McPlant on a ‘warm, sesame seed bread roll featuring all of its classic toppings. There are other plant-based burgers in the fast food market, but the company’s McPlant offers that iconic McDonald’s taste in this delicious new sandwich, the company stated.

McDonald’s chose Beyond Meat as the front runner for its contract after it trialed the P.L.T. burger at approximately 100 McDonald’s outlets across Ontario, Canada, previously this year. However, it is still not clear if the McPlant is just a renamed P.L.T. burger or is a completely new product.

Interestingly, on Monday Morning, Beyond Meat saw a drop in its stock prices by six percent, after McDonald’s announced the upcoming launch of the McPlant. This was prior to the revelation that Beyond Meat had collaborated with the fast food giant for the meat free patty.

Ian Borden, International McDonald’s President stated that McPlant was developed ‘by McDonald's, for McDonald's’, which inadvertently raised questions whether the fast food giant had dropped the meat free food company as its plant-based product supplier.

However, after it was made clear that the McPlant was the outcome of a joint venture between the two organizations, shares of Beyond Meat increased in value again, with shares being down by just less than one percent on Monday, as per CNBC, following the drastic fall previously on the same day.

Source credit: https://www.dailymail.co.uk/news/article-8930785/McDonalds-announces-plans-new-meat-free-plant-based-burger-successful-trials.html

About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

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