+1-888-308-5802     
News Contact Us

McDonald’s working on launching its own plant based burger McPlant

Author : Pankaj Singh | Published Date : 2020-11-11 

McDonald’s, the renowned US based fast food giant, has reportedly announced that is set to test out its recently developed plant based meat alternative burger, McPlant. The company has created this plant based meat option under partnership with leading alternate meat company, Beyond Meat. The firm also stated that it would start testing this faux-meat burger across select markets in 2021.

McDonald's decided to rollout the new burger after it trialed a version of its plant-based sandwich, the P.L.T., in Canada in 2019.  The company, based on the learnings and positive response it got from customers, is thrilled to provide a sneak peek of its plant based burger, complete with the craveable McDonald’s flavor customers like.

The fast food giant will serve the McPlant on a ‘warm, sesame seed bread roll featuring all of its classic toppings. There are other plant-based burgers in the fast food market, but the company’s McPlant offers that iconic McDonald’s taste in this delicious new sandwich, the company stated.

McDonald’s chose Beyond Meat as the front runner for its contract after it trialed the P.L.T. burger at approximately 100 McDonald’s outlets across Ontario, Canada, previously this year. However, it is still not clear if the McPlant is just a renamed P.L.T. burger or is a completely new product.

Interestingly, on Monday Morning, Beyond Meat saw a drop in its stock prices by six percent, after McDonald’s announced the upcoming launch of the McPlant. This was prior to the revelation that Beyond Meat had collaborated with the fast food giant for the meat free patty.

Ian Borden, International McDonald’s President stated that McPlant was developed ‘by McDonald's, for McDonald's’, which inadvertently raised questions whether the fast food giant had dropped the meat free food company as its plant-based product supplier.

However, after it was made clear that the McPlant was the outcome of a joint venture between the two organizations, shares of Beyond Meat increased in value again, with shares being down by just less than one percent on Monday, as per CNBC, following the drastic fall previously on the same day.

Source credit: https://www.dailymail.co.uk/news/article-8930785/McDonalds-announces-plans-new-meat-free-plant-based-burger-successful-trials.html

About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

Related News

SpaceX sees 500,000 Starlink pre-bookings, launches 60 more satellites

Published Date: 2021-05-06         Author: Pankaj Singh

American aerospace manufacturer and space transportation services company SpaceX, reportedly, on Tuesday added 60 more Starlink internet broadband satellites to its constellation, only five days after it got its last batch into the orbit. The launch, initiated from Cape Canaveral in Florida, util... Read More

Tyson Foods takes on Beyond Meat with new plant-based meat lineup

Published Date: 2021-05-05         Author: Pankaj Singh

Tyson Foods Inc is reportedly introducing new plant-based hamburgers and sausages, adding to the competition for Beyond Meat, which is launching an improved version of its faux burger. Plant-based meat producers expect an increase in revenue as COVID-19 vaccines encourage more people to eat out a... Read More

Trifork acquires Swiss IT firm Vilea to fortify its presence in Europe

Published Date: 2021-05-04         Author: Pankaj Singh

Trifork Holding AG, a company that specializes in providing advanced IT and business services, has reportedly acquired Swiss-based IT firm Vilea. The move will allow Trifork to expand its service reach in Switzerland and reinforce its presence in Europe. Founded in 2009, Vilea has emerged as a pr... Read More

© 2021 Fractovia. All Rights Reserved