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North America Metallic Pigments Market will show exponential growth in the coming years

Author : Ronak Bora | Published Date : 2019-05-28 

North America driven by the U.S., Canada and Mexico nickel-based metallic pigments market size may witness consumption at over 2.4 kilo tons up to 2024. These products provide several benefits such as versatility, high corrosion resistance, electrical conductivity, ferromagnetism and attractive appearance. These products have various applications including decorative coatings and electrically-conductive coatings for aerospace & military applications, and wall shields.           

Germany aluminum based metallic pigments market demand from printing ink applications may witness gains at over 5.5% by 2024. Beneficial product features such as enhanced flake geometry, solvent-free product forms, tighter particle distribution and improved adhesion may stimulate market growth. These products are suitable for various printing applications such as gravure printing, screen printing, flexography, offset printing and thermal transfer printing which is expected to boost overall market size.

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In the last few years, the global metallic pigment market has depicted an exponential growth graph, pertaining to the increasing investments in the automotive, cosmetic, and F&B industries. In most of the end-use sectors, metallic pigments have been preferred prominently for generating an appealing, aesthetic look, coloration, and for improving the surface strength of metallic products. Moreover, in most of the commercial buildings as well, metallic pigments are used for floor coatings, owing to their excellent adhesive characteristic and insensitivity toward moisture.

The stand taken by policymakers to curb increasing VOC (volatile organic compound) content in the environment will favorably encourage the end-use domains to use metallic pigment for various applications, driving metallic pigment industry trends. As of now, metallic pigments are well known for their functional performance and excellent metallic effects in myriad fields comprising personal care, industrial coatings, powder coatings, and can coatings.

In the personal care products manufacturing industry, considering the restrictions on the use of hazardous cosmetic colorants, metallic pigments are extensively used in various cosmetic formulations. The use of metallic pigment reflects a unique metallic effect and light scattering capability in the final product that cannot allow light to pass through. In this regard, metallic pigments are preferred in most of the skin care products such as lotions and emulsions. In the U.S., the FDA has permitted to use some metallic pigments such as copper, bronze, and aluminum, which has encouraged giants in metallic pigment industry to manufacture these eco-friendly and non-VOC content products on a large scale.

Speaking along the same lines, the presence of already established companies in the cosmetic industry sector across most of the European countries will further push metallic pigment industry trends. The rise in spending capability and increasing use of cosmetic and personal care products such as soaps, shampoos, antiperspirants, sunscreens, fragrances has augmented the demand for metallic pigment across Europe. Reportedly, in 2017, European cosmetics and personal care industry accounted for the world’s largest share with the revenue collection of €77.6 billion from retail sales of the products. In addition, the growing foreign investments in Europe cosmetic industry, and surging involvement of personal care product manufacturers in R&D activities will further propel metallic pigment market size.

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In addition to increasing popularity of personal care products, the growing demand for eco-friendly water-based paints will have a positive influence on metallic pigment industry outlook. These paints can be used to prevent the chemical reaction in contact with water. In this regard, in marine, automotive, and food & beverage can coatings, metallic pigment especially aluminum grades can be used prominently. Their capability to provide high durability and an impressive aesthetic look have become a huge driving force pertaining to which, in 2017, aluminum metallic pigment industry collected USD 650 million.

Sun Chemical Corporation, BASF SE, Altana, Silberline Manufacturing, Carl Schlenk and Toyo Aluminium are some of the prominent industry participants in the market. Companies are highly engaged in forming collaboration to expand their regional reach along with heavy investments in R&D activities to develop new products and expand their product portfolio.

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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