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By 2024, Mixed reality headset market is about to cross over 35 billion US dollars

Author : Ronak Bora | Published Date : 2019-05-16 

Japan mixed reality headset market is expected to observe considerable growth, owing to high adoption of AR/VR technologies in entertainment and media industry in the country. With the growing popularity of Nintendo and Sony, the adoption of VR devices is increasing. To engage children with the technology, AR Museum, an AR art exhibition was launched in Tokyo.

In addition to gaming and entertainment, the use of these devices in retail sector is expected to aid the Japan mixed reality headset market growth. For instance, the devices are used in the Shinkuju’s high-end departmental stores to enhance the shopping experiences of users.

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The use of VR devices is predicted to grow significantly over the forecast timespan, owing to increasing adoption in gaming and entertainment industry. Growing popularity of untethered VR devices, owing to high degree of portability, convenience and ease of use are expected to impact the mixed reality headset market positively. Moreover, companies in the industry are increasingly investing in the development of these products. For instance, after the launch of Pico Goblin, Google announced the launch of its untethered, stand-alone, and fully-tracked VR headsets.

Shifting trend from learning a subject to feeling the content is aiding the adoption of mixed reality headset market in education sector. Schools are investing resources in researching and experimenting with these technologies. Institutions are increasingly taking efforts to implement the AR/VR technologies in classrooms to enable students to explore and experiment the learnings. Companies are investing in providing solutions to schools and offer training to teachers in a way to enhance literacy.

For instance, Google has launched Google Expeditions that enables students to undertake immersive virtual journeys to surface of Mars and coral reefs. Such initiatives will propel the penetration of headsets in education sector contributing to the increase in mixed reality headset market.

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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

  1. Acer, Inc.
  2. Apple, Inc.
  3. Atheer, Inc.
  4. Dell, Inc.
  5. GlassUP S.r.l
  6. Google, Inc
  7. Hewlett & Packard
  8. HTC Corporation
  9. Lenovo
  10. LG Electronics
  11. Magic Leap
  12. Microsoft Corporation
  13. Optinvent
  14. Samsung Electronics
  15. Seiko Epson Corporation
  16. Sensics, Inc.
  17. Shadow Creator
  18. Solos
  19. Sony Corporation
  20. TCL Corporation
  21. Vuzix Corporation
  22. Zeiss
  23. Audi
  24. BMW
  25. Boeing
  26. Common Wealth Bank of Australia
  27. DHL
  28. Ford
  29. Gabler
  30. General Mills
  31. Ikea
  32. L’Oréal
  33. Lexus
  34. Marriott
  35. NASA
  36. Sephora
  37. UPS
  38. Wayfair

Mixed reality headset market is estimated to surpass USD 35 billion by 2024. Rapid adoption of these devices in aerospace & defense is expected to drive the industry. Several airlines such as Air France and Japan Airlines are using these systems for the customers and cabin crew. For instance, Air New Zealand, in partnership with Dimension Data, an IT services provider, is testing the use of Microsoft HoloLens for its cabin crew. Companies such as Bell Helicopters, Airbus, and Boeing are using them to include advanced platforms such as autonomous systems.

Browse Full Report: https://www.gminsights.com/industry-analysis/mixed-reality-headsets-market

The mixed reality headset market is fragmented in nature and is characterized by high competition among the players. Some of the vendors in the industry include Microsoft Corporation, GlassUp S.r.l, Samsung Electronics, Optinvent, Zeiss, Vuzix Corporation, Zebronics, and DAQRI. The technology giants are partnering with startups to enter the industry and gain substantial share. For instance, in November 2017, Apple, Inc. announced a USD 30 Million deal to acquire Vrvava, an AR-headset startup. With this, the tech-giant has paved its way into the AR/VR device industry and is expected to start shipping the devices by 2020.

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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