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Mobile Value Added Services (MVAS) Market in Asia Pacific Region is Projected to Experience A Notable Surge by 2024

Author : Ronak Bora | Published Date : 2019-04-05 

Taking into consideration the geographical trends, Asia Pacific mobile value added services (MVAS) market is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.

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Mobile education segment in the mobile value added services (MVAS) market, is playing a significant role in expanding the quality and reach of education in Asia Pacific countries. The growth in smart devices market in the region is anticipated to offer an impetus to the education sector in South Asian countries. Currently, the education services are mostly restricted to IVR, SMS based English language learning & examination alerts, and on call tutor solutions, but with over the forecast timespan the mobile value added services (MVAS) market in Asia Pacific countries is anticipated to grow speedily.

The growth trajectory of mobile value added services (MVAS) market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence mobile value added services (MVAS) market trends.

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Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost mobile value added services (MVAS) market over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training.  Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.

The SMS segment is projected to hold the highest share in the mobile value added services (MVAS) market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.

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Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of mobile value added services (MVAS) market.

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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