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Mobile Virtual Network Operator (MVNO) Market Growth Will be Driven by Rising Demand for Low-Cost Data and Calling Services

Author : Ronak Bora | Published Date : 2019-04-01 

Mobile Virtual Network Operator (MVNO) Market has been gaining extensive recognition in recent times, in sync with the evolving business models in a hyper connected digital realm. The progressive pathway carved by mobile virtual network operator (MVNO) market is vividly evident from the recorded share of USD 55 billion in 2017.  Even nearly half a decade back, MVNOs were mostly associated with B2C (business-to consumer) services, and the marketplace has experienced many ups and downs with economic forces and consumer preferences. Now, close to the termination of three decades since its onset in 1990’s, with the influx of huge data in IT infrastructure, the industry is observing lucrative opportunities from the B2B space.

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The surging demand for low-cost data and calling services will propel the MVNO market growth during the next six years. The growing demand for low-cost data and calling services is encouraging the providers to purchase network services from the network operators at wholesale rates and sell them as refurbished bundled services at new rates. These providers launch services and bundles that are innovative and appeal to the niche customers due to their flexibility. These companies address the requirements of the customers with a range of offerings. Based on price, these providers attract customers, propelling the mobile virtual network operator (MVNO) market growth. For instance, Mint in the U.S. operates on the network of T-Mobile and offers attractive low-cost plans.

Growing prioritization of the host carrier to provide high-quality services to their regular customers will challenge the mobile virtual network operator (MVNO) market growth. The MNOs prioritize the service of regular customers as these customers pay for the privilege. Also, in cases of network saturation, such as in cases of natural disasters or broadcast of multiple video streams, the host provider ensures services to its primary customers. Increasing prioritization of MNOs discourage the consumers to switch to the virtual networks, thus hampering the mobile virtual network operator (MVNO) market growth.

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The light mobile virtual network operator (MVNO) market is anticipated to witness growth at over 12.5% due to the increasing adoption and consumer focus on low-cost services. The business model requires low investment, allowing a large number of players with low budgets to enter the industry. Also, the players with this business model can focus on niche customer segments that are difficult for an MNO to address. Increasing demand for customized offerings will provide growth opportunities to the light mobile virtual network operator (MVNO) market.         

Asia Pacific mobile virtual network operator (MVNO) market value at nearly USD 8 billion in 2017 is expected to witness a remarkable growth due to the development of telecom infrastructure, increasing data traffic, growing smartphone penetration, and increasing adoption of 3G & 4G services. Healthy investment climate and favorable regulatory framework will propel the industry growth in the region. In January 2018, the Ministry of Industry and Information Technology (MIIT) of China introduced a proposal to issue commercial licenses to the players in the industry including foreign-invested firms.

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Some of the key players in the mobile virtual network operator (MVNO) market are Boost Mobile, Consumer Cellular, Drillisch Telecom, FreedomPOP, GiffGaff, Lyca Mobile, Red Pocket Mobile, Talktalk, Truphone, and Straight Talk. The common strategy incorporated by the players is price differentiation to attract an increasing number of customers, particularly the value-conscious customers.

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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