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MVAS Market: Key Strategies to Use to Dominate Globally 2020-2024

Author : Ronak Bora | Published Date : 2020-09-10 

The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business.

Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS Market trends. Mobile Value Added Services (MVAS) industry, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024.

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Fierce business competition coupled with the reduction in costs of mobiles & smartphones have forced the mobile manufacturers to focus more on providing value added services and thus improve their brand presence.

The rising importance of 3G and 4G services available at reasonable charges are expected to boost MVAS Market demand over the next few years. Rising demand for novel technologies such as M2M and IoT by the organizations to effectively handle their day-to-day operations is also expected to accelerate MVAS industry development.

Telecom sector, which had observed a commendable growth in the past, is expected to significantly boost MVAS industry size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services.

MVAS Market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training.  Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.

Top Key Players In MVAS Market are Alibaba Group Holding Ltd., Amazon, Inc., Apple, Inc., AT&T, Inc., Baidu, Inc., Etihad Etisalat Company, Gaana.com, Gemalto, Google, Inc., Guvera Limited, Huawei Technologies Co. Ltd., Hungama Digital Media Entertainment Pvt. Ltd., Inmobi Pte. Ltd., Intersec Group, KongZhong Corporation, Mahindra Comviva, Mavenir Systems, Nokia Corporation, NTT DoCoMo, Inc., One97Communications Limited, OnMobile Global Limited, Opencode Systems, Saavn LLC, Samsung Electronics, Sprint Corporation LLC, Tech Mahindra, Tencent Holdings Limited, Vodafone Group PLC, WeChat, Wynk Limited, ZTE Corporation

Taking into consideration the geographical trends, Asia Pacific MVAS Market is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets.

The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.

U.S. industry, which accounted for more than 25% of MVAS Market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.

Table Of Content:

Chapter 4    MVAS Market, By Solution

4.1    Mobile Value-added Services (MVAS) share by solution, 2016 & 2024

4.2    SMS

4.2.1    SMS Mobile Value-added Services (MVAS) estimates and forecast, by region, 2012 – 2024

4.3    MMS

4.3.1    MMS Mobile Value-added Services (MVAS) estimates and forecast, by region, 2012 – 2024

4.4    Instant Messaging/Email

4.4.1    Instant messaging/Email Mobile Value-added Services (MVAS) estimates and forecast, by region, 2012 – 2024

4.5    Mobile Money

4.5.1    Mobile money Mobile Value-added Services (MVAS) estimates and forecast, by region, 2012 – 2024

4.6    Infotainment                                                                    

4.6.1    Infotainment Mobile Value-added Services (MVAS) estimates and forecast, by region, 2012 – 2024

4.7    Others

4.7.1    Other MVAS solutions market estimates and forecast, by region, 2012 – 2024

Chapter 5    MVAS Market, By Application

5.1    Mobile Value-added Services (MVAS) share by application, 2016 & 2024

5.2    BFSI

5.2.1    BFSI market estimates and forecast, by region, 2012 – 2024

5.3    Retail

5.3.1    Retail market estimates and forecast, by region, 2012 – 2024

5.4    Government

5.4.1    Government market estimates and forecast, by region, 2012 – 2024

5.5    Healthcare

5.5.1    Healthcare market estimates and forecast, by region, 2012 – 2024

5.6    Education

5.6.1    Education market estimates and forecast, by region, 2012 – 2024

5.7    Entertainment & Media

5.7.1    Entertainment & media market estimates and forecast, by region, 2012 – 2024

5.8    Telecom & IT

5.8.1    Telecom & IT market estimates and forecast, by region, 2012 – 2024

5.9    Others

5.9.1    Other applications market estimates and forecast, by region, 2012 – 2024

Chapter 6    MVAS Market, By Region

6.1    Key trends by region

6.2    North America

6.2.4   U.S.

6.2.5   Canada

6.3    Europe

6.3.3   UK

6.3.4   Germany

6.3.5   France

6.3.6   Italy

6.3.7   Spain

6.4    Asia Pacific

6.4.3   China

6.4.4   India

6.4.5   Japan

6.5    Latin America

6.5.3   Brazil

6.5.4   Mexico

6.6    MEA

6.6.3   GCC

6.6.4   South Africa

Browse complete Table of Contents (ToC) of this research report @ https://www.gminsights.com/toc/detail/mobile-value-added-services-mvas-market

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected] | https://twitter.com/RonakBora26

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