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Non-Alcoholic Beer Market 2019 Overview, Industry Insights, Growth Drivers, and Business Opportunities

Author : Rahul Sankrityayan | Published Date : 2019-06-17 

Global Market Insights, Inc. has announced the launch of Non-Alcoholic Beer Market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

Over the past decade, the non-alcoholic beer market share has expanded at an exceptional pace courtesy a marked increase in the preference for low liquor content beverages. Moreover, the rising disposable incomes, particularly among the middle-class populace, has further boosted the growth potential of non-alcoholic beer industry.

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Owing to an exponential rise in health awareness and changing consumption patterns, non-alcoholic beer market share has expanded commendably in the past few years. However, there have been a few factors which have caused a considerable uneasiness across the non-alcoholic beer industry space. Apparently, one of the major obstacles to have hindered the product penetration has been the apprehension among consumers that the non-alcoholic beer is tasteless. In order to enhance the taste of alcohol-free beer, researchers around the globe, of late, have been working relentlessly to devise unique brewing methods.

For instance, scientists at the University of Valladolid in Spain have reportedly developed a novel technique that would ensure non-alcoholic beer tastes just like the boozy version. Given that the alcohol in beer acts as a solvent for numerous aromatic compounds, it is quite a strenuous process to recover them once lost. However, the latest technique is said to comprise a semipermeable membrane that separates the two portions, a gaseous phase of aromatic compounds and a liquid phase of alcohol, from alcoholic beer. Subsequently, the gaseous phase can then be condensed, extracted, and added to alcohol-free drinks.

Concurrently, it has also been said that the latest technique demonstrates the progress in manufacturing ‘alcohol-free’ varieties of beer more palatable for the costumers. This would, in turn, assist the prominent non-alcoholic beer industry participants to focus on developing an assortment of new products in the ensuing years.

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Middle Eastern countries are expected to witness significant growth owing to their social obligations pertaining to the restriction on alcohol. The maximum allowed content in non-alcoholic beer is less than 0.1% v/v. Islamic countries have become a new attraction with large market opportunities for manufacturers to set up production units and increase product sale.

The European non-alcoholic beer market has gained attention, factors such as alternative of liquor in celebration among sportspersons and teams during matches and tournaments has instigated demand. Also, for athletes it is important to recover fluid contains carbohydrate and sodium to rehydrate which will also enhance product penetration.

Malted grains dominated the material segment and accounted for over 70% of the industry share in 2016. Barley and cereals are widely used grains in traditional procedures to provide natural aroma and taste to the beverage. Hops generated over USD 1 billion revenue in 2016 owing to its natural flavor and bitterness required in the production. The rising popularity of the variety of flavors in beverage product ranges will propel growth in this segment. Moreover, additional advantages, including natural preservation, reduce excess proteins and generate foam head of the beer will stimulate demand.

Asia Pacific alcohol free beer market accounted for over 18% of the industry share in 2016. Rapid urbanization and the emergence of the middle-class population are the major factors fueling regional industry growth. China, India, Japan, and Australia are the prominent market owing to the rising consumer income trend is supporting non-alcoholic beverages market growth.

Global low alcohol beer market share is partly consolidated and competitive in nature owing to the large presence manufacturers and breweries. Carlsberg, Heineken N.V, Arpanoosh, Behnoush Iran, Coors Brewing Company, Drop Brewing Co, Bernard Brewery, Suntory, Erdinger Weibbrau, and Kirin are key industry players. Other companies include Moscow Brewing Company, Krombacher Brauerei, and Anheuser-Busch InBev SA. Increasing competition and emergence of new entrants are expected to encourage new product development.

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About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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