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Non-Alcoholic Beer Market Insights, Industry Projections, Regional Analysis by 2024

Author : Rahul Sankrityayan | Published Date : 2019-08-22 

Global Market Insights, Inc. has announced the launch of Non-Alcoholic Beer Market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

Changing beverage consumption patterns towards low liquor content products are key factors propelling non-alcoholic beer market growth. Rising consumer awareness pertaining to health consequences associated with high content alcohol consumption alluring consumer towards alternative drinking options.

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Rising alcohol free beer popularity in several Muslims countries including UAE, Qatar, Kuwait, Iran and Egypt is expected boost product demand. By Islamic laws, alcohol consumption is completely forbidden, and this encourages liquor manufacturers to come up with sober drinking products. The maximum allowed content in low liquor products is less than 0.1% v/v. Thereby, these countries are becoming a new attraction for large business opportunities for manufacturers to set up production units and increase product sale.

Concurrently, it would be prudent to mention that the worldwide per capita alcohol consumption has slumped since past few years – a factor that has encouraged prominent non-alcoholic beer market players to launch refined products. For instance, one of the foremost industry participant Heineken has recently released a new version of its flagship product, Heineken 0.0, a zero-alcohol lager with 69 calories per 33cl bottle. Apparently, the chief intention of Heineken to launch this new product is to offer the right taste of non-alcoholic beers to its consumers in Europe.

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Owing to an exponential rise in health awareness and changing consumption patterns, non-alcoholic beer market share has expanded commendably in the past few years. However, there have been a few factors which have caused a considerable uneasiness across the non-alcoholic beer industry space. Apparently, one of the major obstacles to have hindered the product penetration has been the apprehension among consumers that the non-alcoholic beer is tasteless. In order to enhance the taste of alcohol-free beer, researchers around the globe, of late, have been working relentlessly to devise unique brewing methods.

Concurrently, it has also been said that the latest technique demonstrates the progress in manufacturing ‘alcohol-free’ varieties of beer more palatable for the costumers. This would, in turn, assist the prominent non-alcoholic beer industry participants to focus on developing an assortment of new products in the ensuing years.

Liquor stores accounted over 20% of the low alcohol beer sales in 2016 owing to the rising consumer perception towards better availability of liquor products in these stores. As per AL-KO Kober Company analysis, in 2016, low age bar on low content liquor purchase will boost business expansion. The age limit in Finland is 18 and Denmark is 16 for buying these products.

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Europe market is expected to be valued more than USD 6 billion by 2024 due to the strong presence of low liquor manufacturers along with high adoption rate from consumers. Improved promotional and advertisement activities have boosted product demand. Moreover, increasing popularity among athletes & sportspersons regarding its health benefits will stimulate product demand.

Global industry share is partially consolidated and highly competitive due to large presence manufacturers and breweries. An increasing number of mergers & acquisitions along with joint ventures is expected to improve product development and strengthen global presence.

Some of the key non-alcoholic beer market players are Kirin, Erdinger Weibbrau, Suntory, Bernard Brewery, Carlsberg, Drop Brewing Co and Coors Brewing Company. Other prominent participants include Behnoush Iran, Arpanoosh, Heineken, Moscow Brewing Company, Anheuser-Busch InBev, Weihenstephan and Krombacher Brauerei.

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About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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