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Non-Alcoholic Wine and Beer Market to amass remarkable gains over 2017-2024

Author : Rahul Sankrityayan | Published Date : 2019-04-03 

Improvement in foothold of renowned brands with extension in the product portfolio will fuel the non-alcoholic wine and beer market growth. Expanding distribution network accompanied with segment specific marketing strategies will boost the product adoption over the forecast timeframe. Increasing health awareness among people particularly with social medial usage will positively influence the product penetration. Industry players are offering products with reduced taste difference between non-alcoholic wine and beer and its alcoholic counterpart further supporting the business growth.  
 
Shifting consumer preferences towards healthier alternatives is among the key factor propelling the non-alcoholic wine and beer market size. Factors such as religious restrictions, rising consumer spending across developing countries along with favorable government policies will support the industry growth. Proliferating customers preference towards new products offering distinct taste will enhance the industry revenue. 

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Malt accounts for the highest usage in brewing of non-alcoholic wine and beer. The major benefits of malt include high vitamin B content and a source of essential amino acids. Europe is among the largest malt producing and exporting regions. Rising material use offering nutritional content and changing consumer preferences towards healthier alternatives will enhance the industry development.

Optimal extraction and improved heat stability are among the key drivers enhancing enzymes use in product brewing. Superior processing capacity and improved economic feasibility are the major factors for augmenting demand for enzymes usage. Easy availability along with its ability to work in specified temperature and pH conditions is boosting the material adoption in brewing. However, flavor and aroma loss owing to use of higher temperature processing for alcohol removal may hamper the non-alcoholic wine and beer market growth.

Alcohol free wine and beer market volume was over 2 billion liters in 2017. Strong religious beliefs particularly among young population will drive the product demand. Government restrictions on alcohol production and consumption in specific Muslim countries including Saudi Arabia, Iran, Egypt, and Libya accompanied by new alcohol-free product launches particularly from notable brands offering diverse flavors will propel the product demand. For instance, in 2017, successful launch of Heineken 0.0 captured a substantial market share. Non-Alcoholic Wine and Beer Market is estimated to surpass USD 25 billion by 2024; according to a new research report by Global Market Insights, Inc.

Dealcoholization dominated the overall volume share, accounting for over 80% of the global non-alcoholic wine and beer market in 2017. Ability to produce products with alcohol content lower than 0.05% will surge the technology usage. Significantly lower flavor loss owing to low temperature processing will fuel the demand for reverse osmosis process. However, product generation with alcohol content more than 0.45% limits the process applicability. Ability to produce alcohol free products with vacuum distillation process will induce positive impact supporting the dealcoholization market development.

Supermarkets accounted for more than 25% of the non-alcoholic beer and wine market in 2017. Rising urbanization along with ease of purchasing multiple products through a single store the product demand from supermarkets will fuel industry growth particularly in the developing economies. Increasing socializing coupled with alcohol restrictions among athletes, sports players, and pregnant women will primarily drive the product demand through restaurants. Trend towards leading a healthy lifestyle along with need to maintain a social status will expand the product distribution through restaurants. Growing disposable incomes will positively influence the product sales.

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Europe non-alcoholic beer and wine market revenue was generated revenue over USD 3.9 Billion in 2017. Increasing health consciousness coupled with the increasing product preference over alcohol counterpart in the region will foster the business landscape. High product launches, significant product adoption rate, and well-established distribution network are among the key factors driving the business growth in the region. Products offering taste similar to traditional alcohol wine and beer will expand the industry revenue.

Global non-alcoholic beer and wine market share is moderately fragmented with presence of multinational and regional manufacturers. Few notable industry players are Heineken N.V., Anheuser-Busch InBev, Carlsberg, Suntory Brewery Company, Erdinger Weibbrau, and J. Lohr Vineyards & Wines. Other prominent industry participants include Coors Brewing Company, Kirin, Moscow Brewery Company, Weihenstephan, Arpanoosh, Behnoush Iran, Pierre Chavin, and S. Martinelli & Company.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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