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North America (AR) Augmented Reality Market to set Phenomenal Growth 2020-2026

Author : Ronak Bora | Published Date : 2021-01-04 

North America (AR) Augmented Reality Market has witnessed a tremendous development and adoption of augmented reality (AR). One of the biggest breakthrough technologies in the past decade, it is taking the business world by storm, with big tech names like Amazon, Google, Microsoft, Apple, and Facebook leading innovation in the space.

From gaining global recognition in the gaming and entertainment business in its initial years, the technology is now making an impact on almost every industry vertical. The upward trend in the integration of AR will only continue to rise in the near future.

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It is estimated that North America (AR) Augmented Reality Market size will be worth more than US$19 billion by 2024, with constant technological developments in the field and growing integration of the technology in new applications. Here are some of the top trends transforming the future of the Europe Medical Imaging Market.

  • Growing popularity of HMDs 

Head-mounted displays (HMD) are among the most popular AR technologies in use today and will continue to experience a robust demand in the future. While the gaming and entertainment industries have been the biggest end-users of the technology, it is beginning to find new applications in the military and defense sector. AR technology can be used to train soldiers to survive in different conditions, situations, environments, and places.

It can also be used to enhance their skills and offer a real-life experience of war conditions. In 2019, the U.S. Army had announced plans to test the HUD 3.0 AR system, which provides soldiers with real-time information about the location of enemies and their units. The technology used helmet-mounted displays that can project this information at the sight of the soldier.

  • Increasing application in healthcare

AR technologies will see a significant adoption in the healthcare sector. These technologies provide healthcare professionals and trainees with advanced functionalities to test and analyze patients. AR can be used to describe patients’ symptoms, locating veins and organs, and providing proper medication and treatment based on the diagnosis. It helps improve accuracy, speed, and efficiency of diagnostic procedures and medical treatments, resulting in enhanced patient care.

Numerous technology developers in the region have been experimenting with AR to explore its scope in healthcare. Citing an instance, Medsights Tech had been working on a software which tests the feasibility of the technology in forming 3D reconstruction images of tumors.

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  • Emerging applications of North America (AR) Augmented Reality Market in retail

The adoption of AR-based technologies in the retail sector is gathering pace, as more and more retail brands explore ways to improve customer experience. The technology can be used in stores and outlets to attract customers and provide them with the various products and services offered by the store. It offers numerous advanced features such as virtual assistance, video streams, and video collaboration which can help retailers further enhance customer services.

A large number of retailers in North America are leveraging the power of AR to improve customer engagement and experience. These companies have implemented AR devices in stores to provide customers with visual merchandising of their products. For example, Charlotte Tilbury had partnered with software company Holition for implementation of AR-based magic mirrors in its stores.

As AR continues to dominate the tech world, established technology players as well as tech startups are expected to witness lucrative opportunities in the forthcoming years. In September 2020, the U.S. Navy had selected AVATAR Partners, a leading provider of AR, VR, and MR software solutions for the defense sector, to provide its Simplified, Intelligent AR Quality Assurance (SIA-QA) platform to improve naval applications.        

Table of Contents (ToC) of the report:

Chapter 1. Methodology & Scope

  • Market scope & definitions
  • Assumptions
  • Research methodology

Chapter 2. Executive Summary

Chapter 3. Industry Insights

  • Industry segmentation
  • Industry ecosystem analysis
  • Industry impact forces
    • Growth drivers
    • Growth restraints
  • Regulatory overview
  • Porter’s analysis
  • PESTEL analysis
  • Competitive landscape, 2017

Browse complete Table of Contents (ToC) of this research report @ https://www.graphicalresearch.com/table-of-content/1004/north-america-augmented-reality-market

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for fractovia and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. [email protected] | https://twitter.com/RonakBora26

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