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Nutritional lipids market to Witness a Phenomenal Growth from omega-3 acid-based Dietary supplement

Author : Rahul Sankrityayan | Published Date : 2019-05-09 

Europe lipid nutritional market will witness gains exceeding 9% up to 2024. Growing geriatric population causing necessity for dietary supplements are key factors driving the industry growth. Government promotions and regulatory support for natural dietary ingredients will positively influence the product demand.

Considering the competitive scenario of nutritional lipids market, it is pivotal to mention that the key players are prominently focusing on enhancing their supply chain, marketing, production, logistics, and R&D activities via strategic mergers and acquisitions. The efficient and quick implementation of business growth strategies is certain to lead to profitable outcomes for organizations as well as consumers over the years ahead. As per authentic estimates, by the end of 2024, nutritional lipids market will surpass a revenue collection of USD 15 billion.

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Endowed with decades of experience in research and development, leading giants in nutritional lipids market have lately been focusing on the strategies of product positioning and co-branding. By making substantial investments in co-branding programs, they seem to be looking forward to gaining more value in nutritional lipids industry by providing several consumer products to food & beverage manufacturers. In addition, in order to expand their reach in regional markets, many companies in nutritional lipids industry have been signing strategic partnerships with companies based in other prominent geographies. For instance, in 2017, the U.S. based provider of nutritional lipids, Avanti® Polar Lipid signed a distribution agreement with, MilliporeSigma, the global supplier of life science products, to expand its customer base across several geographies. Through this agreement, Avanti® Polar Lipid plans to launch a new e-commerce platform to attract more customers. Indeed, the efforts undertaken by leading firms and the increasing emergence of new entrants across myriad regions are thus slated to fuel nutritional lipids market share over the years ahead.
The large-scale availability of new technologically advanced equipment has also been playing a major role in augmenting nutritional lipids market trends. Prior to the onset of novel technologies, players in nutritional lipids market faced several challenges related to the extraction of lipids from sources. One of the challenges also included high processing costs. In this regard, recently, the UK based company LabXero received funding from the UK government to build a new plant for the development of low-cost harvesting technology to extract omega-3 oil from microalgae. With the availability of new harvesting technologies, many nutritional suppliers are expected to soon commence the commercial production of omega-3 oils. Not to mention, omega-3 oils help enhance eye and brain health, on account of which food fortification and pharmaceutical companies have been prominently manufacturing omega-3 based products. This trend is likely to fuel omega-3 based nutritional lipids industry size, which in 2016, was pegged at USD 4 billion.

Taking into account the importance of omega-3 nutrition for a healthy life, one of well-known producers of nutritional oils and powders for dietary supplements and foods, Stepan Company has taken suitable initiatives to leverage the production of omega-3 oils. At a major conference held at Washington recently, that witnessed the participation of many companies to showcase their latest product portfolio, Stepan’s Lipid Nutrition subsidiary demonstrated its broad range of Omega-3 products. Stepan’s products are primarily used in functional foods, food supplements, and infant nutrition. The increasing availability of such vastly beneficial products endowed with numerous health benefits is thus poised to boost nutritional lipids market outlook. Even in the United States, merely a few days back, one of the renowned food companies, Fairlife, added a new milk product with DHA omega-3 fatty acids in its portfolio.

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Global lipid nutrition market share is highly fragmented with key players including Archer Daniels Midland Company, BASF, Croda International, DSM N.V. and Polaris. Rising number of regional manufacturers has enhanced competition among industry participants. Companies are involved in several strategies including joint ventures, acquisitions, collaborations and supply agreements to gain competitive advantage.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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