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Pet Wearable Market growth will be impelled by increasing adoption of pets, along with growing awareness regarding pet care and safety majorly

Author : Ronak Bora | Published Date : 2019-03-18 

Pet Wearable market growth will be impelled by increasing penetration of mobile devices, and increasing disposable income encourage consumers to invest in pet wearable. Other factors driving market growth include increasing need of monitoring pets, growing adoption of IOT, and technological advancements. New emerging markets, emerging consumer demographics, and sale through online channels would provide growth opportunities for pet wearable market in the coming years. Sale of products through online channels has gained significant popularity over the years. The increasing adoption of pets, along with growing awareness regarding pet care and safety majorly drives the market growth. Consumers are increasingly becoming aware of safety concerns regarding pets, which support market growth.

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Pet wearable market has already marked its strong presence in the smart industry space with a diversified product portfolio, ranging from remote heath monitoring to video enabled engagement. For instance, WonderWoof is a Bluetooth enabled bowtie than can monitor dog’s activity by keeping a track of their movement. Reportedly, this ground-breaking innovation is highly customized, with regards to the dogs’ gender, breed, and age and can also track the dog’s progress in terms of bone development. Not only as a fashionable quotient, the proliferation of IoT has also made a significant impact on diagnosis and medical treatments of pets, giving rise to a swarm of telemedicine apps targeted for veterinarians.

Increasing awareness towards pet fitness & health is expected to offer significant prospects for the development of innovative products for the pet wearable market. As owners look to pamper their pets, they will invest more in high-quality activity monitoring products. Demand for GPS based products has witnessed considerable rise over the years due to the increase in penetration of mapping applications & smartphones coupled with the growing need for tracking and real-time positioning of pets across the globe. In addition, service providers have developed strategic agreements with application developers, smartphone manufacturers, and stores to increase the usage of GPS in innovative applications which is anticipated to escalate pet wearable market size.

The trend of online shopping is gaining traction in developing economies, thereby encouraging established market players to distribute their products globally. Emerging and new players are also using online platforms for promotion and sale of products. Online distribution channels offer a global platform to market players for expansion of customer base, while reducing operation cost.

Smart cameras accounted for more than 25% of the overall pet wearable market share in 2016. The cameras monitor the pet’s outdoor activity and are help owners to keep track of their pets when they are away. Owners buying the smart cameras are valuing the interactivity of the products which are enabled by its laser toy and two-way audio features.

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Regionally, U.S. experiences a strong hold in the overall pet wearable industry. The escalating spending of the Americans on pets and companion animals have substantially driven pet wearable demand in this region. According to National Pet Owners Survey conducted by the American Pet Products Association over 2015-2016, almost 65% of the overall American households owned a pet, which itself is a testimony of the huge application scope of the regional pet wearable market. In fact, estimates depict that U.S. pet wearable industry held a billion-dollar business in 2016 and is slated to register a CAGR of 25% over 2017-2024. Furthermore, U.S. being one of the most technology affluent nations, the incorporation of wearable technology in monitoring pets’ activities is sure to upscale in the coming years, in turn providing a boost to pet wearable market share.

North America is expected to dominate the global market during the forecast period. This is due to high living standards and high disposable income. Presence of global players in these countries taps market potential and boosts the market growth. Increasing use of mobile devices and increasing sale of GPS-enabled products further augments market growth. Growing concerns regarding pet safety, and technological advancements further boost the market growth.

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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