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Plant Based Waters Market Current Trends, Industry Analysis, Growth Outlook & Forecast by 2024

Author : Rahul Sankrityayan | Published Date : 2019-05-16 

Global Market Insights, Inc. has announced the launch of Plant Based Waters Market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

Health issues associated with carbonated drinks consumption, such as obesity, heart diseases, diabetes, tooth decay, cancer, digestion issues, etc. have drifted the focus of consumers to the healthy and natural drinks. This inclination towards alternatives to artificially sweetened beverages is the key driver of the plant-based waters market during the forecast timeframe.

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The healthy hydration trends have gained significant popularity in the recent years. The nutritious nature of the plant-based waters is certain to expand the vast growth avenues for the product market in the near future.

The expanding packaging industry will further fuel the product market growth, owing to the tremendous innovations in the industry for preservation of the waters for a significantly extended period. Attractive product packaging contributes to the acceptance of the product among the populace, and portrays a representation of product authenticity to the consumers. The product manufacturers have leveraged the innovative technologies in the packaging industry thereby leaving a positive impact on the market growth.

The product market holds certain growth restraints in the near future. Requirement of cold chains for refrigeration throughout the transportation involves higher investments by the producers. Also, the travelling time-constraints limit the geographical expansion of the local business. Raw material availability restricts the processing units establishment in the respective locations.

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For instance, cactus, birch, maple, artichoke trees are found in certain geographies, which compels the producers to set up the product packaging and processing units at the respective places. Also, the consumers' preference to the fresh water over the packaged water, particularly in case of coconut water will also be a challenge to the market growth.

Plant-based Waters Market By Product

  • Coconut water
  • Maple water
  • Birch water
  • Artichoke water
  • Cactus water
  • Others

The factor which can hinder the market growth is the short consumption duration after opening of the packed product. Every product has different life span for which it can be consumed. The alternative waters require cold chains to refrigerate them so that their shelf life can be extended. Also, the lack of awareness among the consumers of the latest trends in beverage industry can impede the growth of the market.

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Cafes & fitness centers have become increasingly popular in today’s era, which will drive the market for the product. The rising obese population in North America will bring profit to the manufacturers of the product due to the increased sales. There is an enormous potential to tap the coconut water market in Middle East and Africa, but the price and sourcing can obstruct the market in the region.

The plant-based waters market structure is fragmented in nature with most of the players sprung up from U.S., U.K., Finland, Denmark, Russia and other European countries. Local companies are trying to establish footprints in the international markets. Some of the key companies include DRINKmaple, Sibberi, Caliwater LLC, Happy Tree Group, PepsiCo Inc., Harmless Harvest, World Waters, LLC, Steaz, ARTY Water Company, The Coca-Cola Company, All Market Inc., DrinkSEVA and Oviva Maple Water Company.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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