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Premium A2P and P2A Messaging Market in authentication services segment will be propelled by usage of mobile devices

Author : Ronak Bora | Published Date : 2019-04-03 

Global Market Insights, Inc. has released a new research study on premium A2P and P2A messaging market Analysis 2018-2023 inclusive of one or more factors covering regional opportunities, application landscape, product demand trends, and end-use portfolio of the industry over the forecast timeframe. The report also outlines the competitive framework of the industry detailing the SWOT analysis and market share dominance of the prominent players.

Premium A2P and P2A Messaging Market in authentication services segment is predicted to hold a significant revenue share. The growth in the segment can be attributed to the rapid increment in the usage of mobile devices for sharing personal information across the web. Authentication services are likely to grow in prominence owing to the high confidentiality technique provided by enterprises to safeguard users' data. Various organizations use SMS as an authentication method owing to its various applications that include verification for banking transactions, OTP verification, and two-factor authentications.

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Based on messaging platforms, the premium A2P and P2A messaging market can be fragmented into cloud API messaging platform and traditional and managed messaging platforms. Cloud API segment is anticipated to exhibit moderate growth prospects due to the benefits offered such as a scalable & secure environment for creating a unique API for any enterprise. It provides a communication passage for enterprises and back-end facilities interface. This platform also permits in booking, banking, notification, confirmation, and advertising using two-way communication.

In BFSI sectors, these services help in informing customers about payment reminders, transaction alerts, premium dues, new offers, and insurance alerts. In media & entertainment, the service enables customers to subscribe or participate in quizzes, competitions, programs, or voting. Rising population, increasing smartphone connections, technological improvisation in the mobile payment industry, and rapid growth in the retail sector may drive the premium A2P and P2A messaging market from 2016 to 2024.

In the hospitality sector, this service enables in informing clients about advertising hotel, travel & tourism company schemes as well as offers and send them the booking details. This service is of great utility in view of subcontracting activities, where firms can connect with their employees, customers, and consultants. This is likely to prove as a key driving force for the premium A2P and P2A messaging market. In shipping & logistics industries, this service can be used to allow customers and companies for monitoring the shipment status.

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The Asia Pacific premium A2P and P2A messaging market share is predicted to exhibit considerable growth over the forecast timeline. This surge can be attributed to the widespread adoption of services across numerous enterprises over the forecast timeframe.

Advancements in mobile payments and the ability of banking applications to obtain messages without data connectivity issues are predicted to catapult the premium A2P and P2A messaging industry from 2016 to 2024. Furthermore, rising advertising by application vendors & developers and a rapid surge in mobile subscriber strength may fuel the industry growth. Premium A2P and P2A Messaging Market is estimated to be valued at over USD 70 billion by 2024, growing at a CAGR of around 5% from 2016 to 2024.

Browse Full Report: www.gminsights.com/industry-analysis/premium-a2p-and-p2a-messaging-market

About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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