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Retail Ready Packaging Market 2020: Industry Analysis, Revenue and Future Growth

Author : Ravi Chawat | Published Date : 2020-08-26 

Global Market Insights, inc. has recently added a report on Retail Ready Packaging Market Share 2020-2026 which provides a succinct analysis of the market size, revenue forecast, and the regional landscape of this industry. The report also highlights the major challenges and current growth strategies adopted by the prominent companies that are a part of the dynamic competitive spectrum of this business sphere.

In their quest to reduce costs and carbon footprint, product marketers are trying to make products more appealing on the shelf with packaging, which is ready for retail.

A Retail Ready Packaging (RRP) or Shelf Ready Packaging (SRP) makes it much easier for retailers to sell products. It is a kind of secondary packaging that aids in stocking and restocking retail shelves quickly. Packaged in the form of display trays and cases, retail ready packaged products can be directly placed on a shelf. This not only cuts down handling time but also makes products easier for customers to identify.

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While packaging companies are increasingly designing solutions to reduce material usage and standardize retail displays, retail chain giants, such as Walmart have been using these techniques to enhance their branding strategies.

Predominantly made of corrugated cardboard, there are many different types of retail ready packaging options available, including foldable cartons, case stackers, counter displays, and pallet displays. For suppliers and retailers alike, using this product is providing a crucial opportunity to improve supply chain efficiencies along with generating sales at the point-of-purchase.

Enlisted below is a list of trends influencing the growth of global retail ready packaging market:

Introduction of innovative packaging solutions

Due to ease of handling and cost-effectiveness, retail ready packaging is gaining immense popularity. Manufacturers in the retail ready packaging market are also looking forward to developing innovative product designing solutions. For instance, in April 2019, a German precision mechanical engineering company, Heidelberger Druckmaschinen AG collaborated with Xianjunlong Colour Printing Co. Ltd., a China-based leading packaging manufacturer to launch the world’s first web-to-pack platform and digital production solution for ordering, as well as designing customized folding cartons.

Leveraging software and technical capability from Heidelberg, the popularly known platform ‘Boxuni’ connects producers, print buyers, and packaging designers.

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Increasing supply chain efficiency

As the millennial generation is reaching the prime age of earning and spending years, fulfillment of their online grocery shopping becomes more important. Keeping in consideration this burgeoning consumer demand, renowned brands are investing in RRP solutions to make the lives of thousands of people involved in the supply chain easier.

RRPs simplifies the tasks of retailer stock personnel and warehouse order fulfillment staff. As these packages are easily identifiable, warehouse staff easily and quickly pick the correct items and dispatch them for shipping. This speeds up the order fulfillment and delivery processes. Faster deliveries are quite satisfying for the customers, and they are likelier to rely completely on online shopping for grocery or any other material needs in the future. Apparently, retail ready packaging is benefitting brands, retailers, as well as consumers.

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About Author

Ravi Chawat

Ravi Chawat

Ravi Chawat holds a bachelor's degree in Electronics and Telecommunication Engineering. He has worked closely with industry specialists from different segments including chemicals, food and beverages, construction and manufacturing & energy and power. Ravi's article concentrates principally on balancing relevant data but never at the expense of making the content engaging. He believes in giving fair-minded information to guide significant business choices. [email protected] | https://twitter.com/RaviChawat

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