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What are the factors and trends playing a role in the evolution of the SMS Firewall Market

Author : Ronak Bora | Published Date : 2019-03-25 

The SMS firewall market is segmented on the basis of message type, messaging platform, service type, organization type, and end-use industries. Based on the message type, the SMS firewall market is segmented into A2P and P2A messaging. The A2P segment is expected to grow at a high rate owing to the increasing adoption of this service by enterprises for sending notifications, alerts, OTP verifications, promotional messages, and updates to the customers. On the basis of the platform, the market is segmented into cloud and traditional. The enterprises are increasingly focused on deploying these services on the cloud owing to the faster time to market, high scalability, low-operational costs, and enhanced customer experience through cloud-based solutions.

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Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

Mahindra Comviva

AMD Telecom S.A.

SAP SE

Anam Technologies Ltd.

BICS

Cellusys

Symsoft

Tata Communications, Ltd.

Syniverse Technologies, LLC

NetNumber, Inc.

Route Mobile, Ltd.

Tyntec

Global Wavenet, Ltd.

Twilio, Inc.

Openmind Networks

Define Telecommunication A.S.

Tango Telecom

The SMS firewall market is segmented into managed services and professional services based on the service type. Managed services segment is expected to grow rapidly over the forecast timeline owing to their low maintenance and operational costs. Managed services aid end users in the configuration and deployment of applications and software on premise. Managed services offered by the vendors include dedicated hosting, firewalls deployment, vigilance & monitoring, remote support, inventory tracking, client-hosted operations, and firewall configurations & management. The SMS firewall market caters to the requirements of enterprises from various verticals including banking & finance, healthcare, e-commerce & retail, government, hospitality, media & entertainment, and IT & telecom.

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The U.S. SMS firewall market is expected to hold a large share over the future owing to a large-scale implementation of SMS firewall solutions by SMS aggregators and MNOs. Telecom operators in the region opt for these solutions to streamline business operations by accessing spam-free text messages. Increasing penetration of A2P messages across the industry verticals including e-commerce, banking, and government is anticipated to drive the SMS firewall market growth in the Asia Pacific region. Extensive geographical coverage and a large subscriber base have motivated the authorities in the Asia Pacific region to implement stringent regulations for spam traffic, thus boosting the industry growth.

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The key players in the SMS firewall market include Mahindra Comviva, AMD Telecom S.A., SAP SE, Anam Technologies Ltd., BICS, Cellusys, Symsoft, Tata Communications, Ltd., Syniverse Technologies, LLC, NetNumber, Inc., Route Mobile, Ltd., Tyntec, Global Wavenet, Ltd., Twilio, Inc., Openmind Networks, Define Telecommunication A.S., and Tango Telecom. The network providers are increasingly entering the SMS firewall market. For instance, in 2016, Airtel rolled out firewalls in Africa and Asia Pacific regions to help its partners monetize their traffic. This strategy enabled the company to venture into a new market and gain more customers in addition to retaining the old ones. Owing to continuously increasing subscriber base, the players in the market are becoming increasingly competitive and investing in the product development to offer better security services in the text message segment.

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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