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Streaming Devices Market Size in APAC Region is Expected to Grow At A CAGR of 25% by 2024

Author : Ronak Bora | Published Date : 2019-06-05 

APAC streaming devices market size is projected to witness a 25% CAGR over 2017-2024. The economic boom in the Asia Pacific countries is largely contributing to the increase in disposable income allowing consumers to spend a larger amount on luxury electronic systems. Additionally, the increase in local players and the availability of low cost, high quality systems, rising reliance on the internet for media and entertainment services, and government initiatives for the development of broadband infrastructure is projected to drive the Asia Pacific streaming devices market demand.

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Streaming devices market is set to display phenomenal progress in the ensuing years, on the grounds that an increasing number of consumers are moving away from traditional TV and inclining toward over-the-top (OTT) pay-per-use services such as Netflix, Amazon Prime and Hulu, that have vast, easily-accessible video libraries eliminating the requirement of video download and data storage. The media and entertainment industry, in recent times, has witnessed this major shift in preference, given the convenience that these devices provide and the changing inclination of the current internet-savvy generation of consumers.

The streaming devices market size by pricing indicates that the USD 30–100 pricing range is dominating in terms of revenue and shipment in 2016. Consumer tendency to purchase low-cost electronic devices, primarily in the Asia Pacific and the Latin America region, is anticipated to drive the streaming devices industry demand. There is a large availability of low-cost devices, such as the Google Chromecast and the Amazon Fire TV stick, that provide streaming services and are fully compatible with HD, UHD, and low-resolution systems without excessive spending on the products.

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The growing prominence of 4K systems offering higher picture quality and is a major factor contributing to the high growth of the 4K UHD segment in the streaming devices market size. The consumer electronics market is subject to constant technological advancements with higher resolution systems such as 4K UHD systems anticipated to replace traditional lower resolution systems by 2024.

Customer subscriptions to OTT services such as Netflix and YouTube and the rising penetration of Netflix and Hulu original series which are generally not available on broadcast TV is anticipated to further drive away the demand from traditional TV viewing. For instance, in the U.S. Netflix had approximately 51 million paying subscribers as of 2017, a large number of which is largely attributed to the growing prominence of original net series. This trend is further reflected across the world is anticipated to contribute to the high adoption of the streaming devices market.

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Streaming devices market players include Matricom, Roku, Inc., Google LLC, Amazon.com, Inc., Nvidia Corporation, Sling Media LLC., Apple, Inc., Sony Corporation, Xiaomi, Inc., and TiVo. Companies operating in this industry spend a large amount on R&D activities to improve their product landscape and increase their market share. For instance, in September 2016, Google LLC announced the launch of the Chromecast Ultra 4K with Google Assistant capabilities and compatibility with 4K resolution screens. This is anticipated to aid the company in sustaining growth in the streaming devices market and stay on par with the competition.

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

About Author

Ronak Bora

Ronak Bora

A graduate in Electronics Engineering, Ronak writes for Fractovia.org and carries a rich experience in digital marketing, exploring how the online world works from a technical and marketing perspective. His other areas of interest include reading, music, and sport. He can be contacted at- [email protected] | https://twitter.com/RonakBora26

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