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Green tea polyphenols market witness phenomenal growth at a CAGR of 7% over 2018-2024, APAC to emerge as revenue pocket

Author : Rahul Sankrityayan | Published Date : 2019-04-03 

As more studies bring to light the positive effects tea polyphenols can have on the human body, tea polyphenols market has come to gather increased impetus. The world is now searching means to fighting chronic diseases like cancer, diabetes, obesity and cardiovascular disorders by leading a healthy lifestyle. Tea consumption, which has been mainstream in countries like China and Japan for centuries but has been adopted by the western world much more recently, has demonstrated significant benefits in this regard.

For instance, a recent study showed that green tea polyphenols can reduce negative effects on the human sperm. An animal model study conducted by the modulation of reactive oxygen species by green tea polyphenols in rat semen found that supplementation of green tea polyphenols significantly increased the sperm count and motility. Infertility is one of the biggest issues of modern age and as tea polyphenols shows promise of reducing inflammation that can damage sperm cells, it is anticipated that tea polyphenols market will register major growth from the dietary ingredients industry that is looking for such solutions.

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The FAO points out that though these countries had always been large and traditional consumers of tea, the tea polyphenols market is gaining from the emergence of a new clientele mainly comprising urban consumers. They not only want to drink tea as a beverage but are interested to know more about the health benefits of the product such as its origin, quality and contribution to sustainable development and are ready to pay a premium for specialty teas. As young, upper-middle class consumers are increasing the demand for fashionable products, the whole tea drinking experience is being transformed and achieving gourmet status with specialty teashops and exclusive cafes. Tea polyphenols market will reap the benefit of such changing lifestyle trends and is expected to register explosive growth over 2018-2024.

Per capita tea consumption in Turkey has been found to be the highest in 2016 and it is anticipated that countries of Asia Pacific especially, China, India, Japan and Australia will be driving the tea polyphenols market over 2018-2024 with a CAGR of nearly 8.5%. According to Food and Agriculture Organization of the United Nations, global tea consumption will register a steady rise in demand in the next decade and especially in the countries with emerging economies like China and India. China is expected to surpass India in tea production but rapid growth in per capita income in the two countries is anticipated to be positively reflected in tea polyphenols market revenue.

Drinking tea has registered a certain decline in western cultures which have been more inclined to consume coffee. But the FAO is of the opinion that tea companies can reverse this trend with the diversification of their segments and promoting health and wellbeing benefits of drinking tea. Indeed, many of the western nations are struggling with alarming trends of widespread obesity and cardiovascular diseases and tea polyphenols had been found to be effective in combating such issues when consumed in combination with a balanced diet. Such strategies have already registered success in the U.S. where loose leaf tea has registered a new relevance. The ongoing retail revolution and the growing investment into tea education has benefitted the tea polyphenols market which is anticipated to surpass $85 million by 2024 in North America.

Cancer, the disease that has shaken the medical world and the incidence of which been increasing at an alarming rate has been found to be inversely related to tea consumption. Tea polyphenols market stands to gain significant revenue as it is increasingly coming to light through various epidemiological studies that the potential health benefits associated with tea consumption can partially be attributed to the antioxidative characteristics of tea polyphenols.

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Japan and China where green tea is the main form of tea consumption have demonstrated lowered incidence of gastrointestinal cancers. Studies conducted in northern Italy have suggested that tea consumption creates a protective effect against oral, laryngeal and pharyngeal cancer. In a study in Shanghai, regular intake of green tea has been associated with a lower occurrence of esophageal cancer, particularly in candidates those who neither smoke nor consume alcohol. Tea consumption in central Sweden, Japan and northern Turkey have also resulted defensive effect against gastric cancer as demonstrated by studies in these regions. Incidentally, green tea polyphenols market is anticipated to grow at a CAGR of 7% over 2018-2024.

Considering that cancer, obesity and other associated disorders are very expensive and stressful to treat, tea consumption is registering an impressive size of clientele. This in consequence, will lead to tea polyphenols market registering a highly substantial growth rate in the ensuing years.

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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