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Weight Management Pet Food Market driven by increasing awareness of pet health, U.S. to emerge as a prominent revenue pocket

Author : Rahul Sankrityayan | Published Date : 2019-03-25 

Weight Management Pet Food Market is anticipated to grow at a remarkable pace in the forecast period. The global pet food business has been booming in the recent years due to the increasing adoption of animals. The hectic lifestyle of people has become a major reason for pet ownership. Pet retailers have abundant opportunities as pets have become an integral part of almost every household.

The product market can be segmented on the basis of form, pet type, packaging, life stage, breed size, distribution channel and region. On the basis of form, the market can be divided into frozen food, dry food, wet food and treats. Based on life stage, the product market can be divided into adult and senior. Based on the breed size, the market can be bifurcated into small breed, medium breed and large breed. On the basis of pet type, the product can be bifurcated into dogs and cats. Dogs cover the major share in the product market. On the basis of packaging, the product market can be divided into pouches, trays, cans and paper bags.

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Selection of pet food encompasses many factors such as pet’s age, health history, body condition, etc. People have become more informed and aware of the pet’s health and the nutrition in the diet. Introduction of websites exclusively for pets has given small market players to showcase their products. The attractive packaging has also buoyed the demand of weight management pet food. The increasing per capita income of the people has upscaled the demand of the product.

Pet obesity and malnutrition are two key issues which have accelerated the product market. Common health issues caused due to obesity are diabetes, heart disease, high blood pressure, forms of cancer, etc., which have created a massive demand of the product in the market. Grain-free, high protein food and a blend of nutrients and other ingredients make up the finest diet for pets. Reduced carbohydrate and low fat diets have been formulated which can also be made according to the requirement of the customers. The ingredients for weight control are gluten free and contain low glycemic content.

Association for Pet Obesity Prevention has released statistics revealing that more than 50 percent of dogs and over 55 percent of cats are obese. This has resulted into a growing market for weight management pet food, specifically for adult animals prone to expanding waistlines. Obesity can lead to several health issues which has resulted into boom of weight loss regimens. Humanization of pets has created a spur in the market for the product.

Based on distribution channel, the market can be segmented into websites, supermarkets, retail shops and exclusive pet shops. Websites account for a major chunk in the sale of the product. Based on region, the product market can be segmented into Latin America, Europe, North America, Asia Pacific and Middle East & Africa. The U.S. accounts for a major market share in the consumption of the product followed by Europe. Asia Pacific is an emerging market in the consumption of weight management pet food owing to the ownership of pets in emerging economies such as India and Japan.

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Some of the key market players in the weight management pet food market are Nutro Company, Nestle Purina PetCare Company, Hill's Pet Nutrition, Inc., Royal Canin, Fromm Family Foods LLC, Blue Buffalo Co., Ltd., Precise Pet Products, PetAg, Inc., Dr. Tim's Pet Food Company, Petcurean, NutriSource, etc

About Author

Rahul Sankrityayan

Rahul Sankrityayan

Fortified with a post-graduate degree in Computer Applications, Rahul Sankrityan writes for Fractovia, where he pens down news and articles spanning across segments of technology industry that excite him on a day-to-day basis. Rahul comes with a rich experience in technical field as well as writing. He can be contacted at- [email protected] | https://twitter.com/sankritsays

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