+1-888-308-5802     
News Contact Us

Amazon extends anti-counterfeit Transparency program beyond U.S.

Author : Saif Ali Bepari | Published Date : 2019-07-12 

Amazon has recently announced that it is expanding the Transparency program, an initiative to address counterfeit problems in e-commerce, to India, Canada and Europe. Transparency is aimed at serializing products with a T-shaped QR type code to help in the identification of a counterfeit item.

Vice President of Amazon Customer Trust and Partner Support , Dharmesh Mehta said that counterfeiting, both offline and online, has been a major concern all over the industry. The company seeks the most effective solutions to stop counterfeit through partnerships combining Amazon’s tech innovation with capabilities and sophisticated knowledge of brands.

Transparency was created to provide scalable and simple solutions that empowered brands and Amazon to authenticate products moving within the supply chain and stopping counterfeit goods before they reach the customers, Mehta mentioned.

Apparently, Amazon has taken over two years to offer this service outside of the U.S. market where it initially launched for its own products in March 2017 after which Amazon proceeded to expand Transparency to third-party items. This shows that the growth of Transparency has been very slow. According to FAQ of Amazon, despite Transparency being launched in more markets, the app used by consumers for scanning themselves is only available in the U.S. as of now.

According to sources, there has been decent acceptance of the service till now. Around 4000 brands have enrolled themselves in the program, encompassing 300 million unique codes that have led Amazon to halt over 250,000 counterfeit sales. Basically, the counterfeited sales were the fake versions of original items and brands that were enrolled in the Transparency program.

Smart robotic vacuum cleaner maker Neato Robotics’ chief executive officer, Matt Peterson said the company has built consumer confidence in their products owing to Amazon’s active investment and approach in tools such as Transparency. It prevents products that are inauthentic from ending up in the consumer’s hand.

 

Source Credit- https://techcrunch.com/2019/07/10/amazon-expands-transparency-anti-counterfeit-codes-to-europe-india-and-canada/

About Author

Saif Ali Bepari

Saif Ali Bepari

A qualified Computer Science graduate, Saif Ali Bepari, armed with more of an inclination toward writing than coding, commenced his journey in the content industry as a freelancer. Currently penning down content for fractovia.org and a couple of other portals, Saif has also tinkered with creative writing, technical writing, blog writing, and copywriting. He can be contacted at- [email protected] | https://twitter.com/Saif_B17

Related News

Co-working firm Spacious the latest in WeWork’s acquisition spree

Published Date: 2019-08-29         Author: Saif Ali Bepari

New York-based co-working business, The We Company, formerly known as WeWork, has today announced its acquisition of rival start-up Spacious. The company, formed three years ago, is focused on converting restaurants closed during the day into efficient spaces for co-working. WeWork is a part of many... Read More

HAPSMobile wins federal approval to fly unmanned aircraft above Hawaii

Published Date: 2019-08-09         Author: Saif Ali Bepari

The development of HAWK30 focuses on providing an enhanced stratospheric telecommunication platform Japan based HAPSMobile- a subsidiary of SoftBank Corp., has reportedly confirmed that it has received an Authorizing Certificate from US Federal Aviation Administration to fly HAWK 30, a solar oper... Read More

FEMSA to ink joint venture deal with Raizen Conveniencias in Brazil

Published Date: 2019-08-07         Author: Saif Ali Bepari

Mexico based Fomento Economico Mexicano (FEMSA), a leading retail and beverage company, has reportedly announced that it will sign an agreement with Raizen to enter into a 50-50 joint venture. The collaboration aims at creating a powerful platform for FEMSA in the convenience store market in Brazil ... Read More

© 2019 Fractovia. All Rights Reserved