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EasemyApp to help offline stores improve shopping experience

Author : Shikha Sinha | Published Date : 2018-09-01 

EasemyApp has reportedly announced the launch of a new mobile application exclusively for offline retailers. As per trusted sources, the app aims to offer a platform where offline retailers can personalize shopping experience and eventually offer better discounts based on the customer’s buying patterns, store inventory, and product aging.

When it comes to tracking customer behavior, online retailers have an upper hand as their websites and applications are designed to examine the shopper’s online activity. Reportedly, offline retailers lack the features to understand customer behavior in terms of what they like to buy.

Gagandeep Nagra, Country Manager, Android Enterprise was quoted stating that the partnership with EasemyApp is intended to make Android the go-to platform for businesses. Reportedly, Google had teamed up with EasemyApp earlier this year to promote the use of Android platform in businesses.

Sources familiar with the development claim that the new application by EasemyApp will enable shoppers to choose product combos being offered at stores by scanning the product portfolio.

Samishta Sharma, Head of Business Development at EasemyApp told sources that the company is a boutique enterprise that provides mobility solutions to help retailers solve their business problems. The firm is currently focused on pushing small screens for serious business applications starting with retail as a vertical, Sharma added.

According to sources, the announcement of the app was made at a bi-annual booking event organized by Crimsoune Club, a leading fashion brand and a customer of EasemyApp’s retail mobility solutions.  Piyush Mangla, Director of Crimsoune Club was reportedly quoted stating that solutions like EasyShow and EasyOrder will help lifestyle brands such as Crimsoune grow faster. 

Credible sources claim that the firm includes a team of professionals committed to developing cloud and mobile app development. It has collaborated with tech innovators and proven integrators to develop, deploy and manage enterprise applications.

About Author

Shikha Sinha

Shikha Sinha

Shikha Sinha currently pens down content for fractovia.org, a news platform which provides the latest business highlights and industry trends. Shikha also is a contributor on various other online media websites where she writes informative, research-oriented content spanning the retail, healthcare, F&B, and technology sectors. As her first stint in writing, Shikha was an active contributor on Yahoo Voices where she penned down creative and imaginative pieces. She holds a Bachelor of Technology degree in Electrical and Electronics Engineering. She can be contacted at- [email protected] | https://twitter.com/shikhas999

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