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ePlay and 8i team up to create augmented reality experience zones

Author : Shikha Sinha | Published Date : 2019-06-06 

Reports confirm that ePlay Digital Inc. has announced a collaboration with 8i, a virtual reality software company focusing on volumetric human capture with facilities in Tokyo, Los Angeles, Seoul, Seattle, and Wellington.

Seemingly, ePlay will incorporate 8i hardware and content that is used for publishing and creating 3D avatars into the sports, esports, entertainment mobile game platform, and Fan Zones of ePlay. The partnership increases the presence of ePlay in Los Angeles, intensely reduces development time for adding athletes and celebrities into Big Shot games and will create new advertising and sponsorship revenues for both the companies.

Citing sources with knowledge on the matter, ePlay has recently declared that its Big Shot games is anticipated to create an average esports and in-app purchase average revenue per daily active user of USD$1.46. Under this partnership, the new advertising, features, and sponsorship revenues are projected to add USD$0.03 ARPDAU in this year and drive gross margin rate of ePlay to more than 80% in 2020.

According to CEO of 8i, Hayes Mackaman, working with ePlay would help advance 8i’s technology and its applications in entertainment, sports, and esports. Incorporating 8i volumetric capture into mobile games and Fan Zones is a prominent focus for a partnership with ePlay, Mackaman added.

Apparently, Fan Zones focusing on 8i remote Augmented Reality video both technology and Big Shot, the augmented reality game platform of ePlay, are being proposed and planned for various international sports, entertainment, and esports events beginning later this year. Using augmented reality, stars and fans are beamed directly from their physical real-world into the Big Shot virtual world on their mobile phone.

CEO of ePlay Digital, Trevor Doerksen stated that ePlay is building celebrities and users into mobile games in different ways that have never been perceived before. 8i volumetric capture radically decreases 3D development time and generates unique augmented reality and in-game 3D experiences, he explained.

Source Credit: https://www.globenewswire.com/news-release/2019/06/05/1864890/0/en/ePlay-and-8i-Announce-Augmented-Reality-Partnership-and-L-A-AR-Studio.html

About Author

Shikha Sinha

Shikha Sinha

Shikha Sinha currently pens down content for fractovia.org, a news platform which provides the latest business highlights and industry trends. Shikha also is a contributor on various other online media websites where she writes informative, research-oriented content spanning the retail, healthcare, F&B, and technology sectors. As her first stint in writing, Shikha was an active contributor on Yahoo Voices where she penned down creative and imaginative pieces. She holds a Bachelor of Technology degree in Electrical and Electronics Engineering. She can be contacted at- [email protected] | https://twitter.com/shikhas999

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