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Heinz to introduce two new fusion sauces post Mayochup’s success

Author : Shikha Sinha | Published Date : 2019-03-07 

After Mayochup, Heinz has reportedly announced plans to introduce Mayocue, a mayonnaise-based barbecue sauce, and Mayomust, a mayonnaise-based mustard sauce, in stores sometime this spring.

Nicole Kulwicki, Director of Marketing at Heinz, was quoted saying that for years, sauce lovers across the nation have been mixing different condiments to create flavor combinations which make their favorite foods taste out of this world. First, the company introduced Mayochup and now with Mayocue and Mayomust, Heinz is taking out the guesswork to give its fans the perfect condiment mixes from the start, Kulwicki added.

The company initially announced its decisions to bring Mayochup to stores across the United States in April 2018 after the product was a hit in the United Arab Emirates, claimed sources.

Heinz decided about introducing the new Mayonnaise-ketchup mix in the United States through a poll which gathered people’s votes as YES or NO. The company needed 500,000 yes votes to launch the product in the United States and received nearly 510,000 or 55 percent votes in favor of bringing the product to American shelves, reported sources.

At that time Kulwicki stated that the company was aware that people have been combining the two condiments for years and they are passionate about its name. That’s why the company asked Americans to share their suggestions, so the new ketchup and mayo fusion could get the name it deserved, Kulwicki said.

The news of the two new products came after the parent company Kraft Heinz’s efforts to rebound from a write-down worth $15.4 billion in February, costing a third of the company’s value in stock. The development would lead the company to invest more heavily to revive its brand, cited credible sources.

Heinz hasn’t unveiled the exact dates of the launch yet, though the products have already been spotted at one H-E-B store as of March 4, reported sources.

About Author

Shikha Sinha

Shikha Sinha

Shikha Sinha currently pens down content for fractovia.org, a news platform which provides the latest business highlights and industry trends. Shikha also is a contributor on various other online media websites where she writes informative, research-oriented content spanning the retail, healthcare, F&B, and technology sectors. As her first stint in writing, Shikha was an active contributor on Yahoo Voices where she penned down creative and imaginative pieces. She holds a Bachelor of Technology degree in Electrical and Electronics Engineering. She can be contacted at- [email protected] | https://twitter.com/shikhas999

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