Growing demand for sustainable practices for water reuse which aid in conserving the environment, will drive the hypochlorite bleaches market. Increasing demand for safe and potable water along with strict government regulations in line with consumer health is likely to drive the hypochlorite bleaches market growth. Rising consumer awareness regarding safe drinking water and associated health benefits is projected to have positive impact on the market growth.

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Rising water costs and increasing water scarcity may promote greater emphasis on water recycling and reuse, leading to rising demand for the water treatment chemicals. Increasing government support for promoting wastewater treatment is further strengthening the demand for hypochlorite bleaches. Easy product availability in most countries, is rising demand for these bleaches for water treatment in order to provide clean and potable water to consumers across the globe.

Calcium hypochlorite is majorly used in wastewater treatment processes to remove microbial contaminants and harmful compounds from the water. Industries are focusing on wastewater recycling due to increasing environmental concerns and water consumption. As a result, the demand for calcium hypochlorite is likely to increase wastewater treatment application segment growth.

Escalating demand for wastewater treatment chemicals in various industries such as textile, paper & pulp, municipal water treatment and laundry industries is likely to drive hypochlorite bleaches market. Growing cases for various infectious and water borne diseases is increasing which induce the usage of these bleaches to treat water make it potable for consumers.

Asia Pacific is expected to witness highest revenue growth of over 8.5% owing to strong growth in pulp & paper manufacturing industry in the region. The production of higher quality products such as printing and writing papers requires bleached pulp prior to the papermaking process. The bleaching process brightens the pulp by oxidizing and dissolving the residual lignin's which will drive the demand for hypochlorite bleaches.

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Hypochlorite bleaches market is fragmented with key market players including Aditya Birla Chemicals, Nouryon, INOVYN, Vyonva and Ansa McAL Chemicals Ltd. The market players are involved in collaborations & joint ventures to develop new innovative products accompanied by strong R&D spending. It will further help the companies to offer advanced product varieties to gain a competitive advantage over the other industry participants.