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Outlining a regional gist of body fat measurement market: U.S. to emerge as a highly remunerative growth avenue by 2024

Publisher : Fractovia | Latest Update: 2019-03-15 | Published Date : 2017-07-11Request Sample

The increasing prevalence of a sedentary lifestyle coupled with unhealthy eating habits has been responsible for driving body fat measurement market. Not to mention, the industry has also received commendable momentum from the robust usage of modern-day solutions to lessen the level of one’s physical exertion. The World Health Organization has determined that Insufficient level of physical activity is one of the biggest risk factors behind noncommunicable diseases such as cancer, diabetes and cardiovascular diseases, which could easily lead to death.

Apart from the sedentary lifestyle, the increasing prevalence of unhealthy eating habits around the world are also expected to propel market growth. According to a report by the Ohio Medical Group, the global net worth of the fast food industry would be crossing the $220 billion renumeration mark by 2020, and given that unchecked fast-food consumption is directly linked to obesity, the worldwide population of obese individuals would be witnessing a proportional upsurge by 2020.

U.S. Body Fat Measurement Market, By Product, 2017 & 2024 (USD Mn)

U.S. Body Fat Measurement Market, By Product, 2017 & 2024 (USD Mn)

Body fat measurement market | Impact of North America’s growing obesity problem

Back in the 1990s, obese adults accounted for less than 15% of the population across a majority of U.S. states. However, by 2010, the obesity rates across 36 states were 25% or higher with 12 other states witnessing obesity rates that were 30% or higher. However, according to the latest census carried out in 2015-2016 by the Centers for Disease Control & Prevention (CDC), the prevalence of obesity was approximately 39.8% affecting more than 93.3 million adults across the continental United States. While these numbers are quite high, the prevalence of obesity across the mainland states is considerably lower when compared to the obesity rate of the unincorporated US territory, American Samoa, which has a staggering obesity rate of 74.6%.

This increasing level of obese population coupled with the rising awareness among the population regarding weight management & leading a healthier lifestyle is projected to fuel the U.S. body fat measurement market in the years ahead. Indeed, the U.S. body fat measurement industry size is pegged to reach the $274 million renumeration mark by 2024.

Closely following the United States in terms of obese population in North America is Canada. According to a report by the World Obesity Federation, more than 34% of the adult population across Canada would be obese by year 2025. However, more than half of Canada’s population is trying proactively to lead a healthier lifestyle & lose weight to take charge of their own health. This trend is further expected to fuel the growth of body fat measurement market in Canada over the coming years.

Bodyfat measurement market | Impact of China’s booming fast food industry

With an exponential rise in China’s urban population and the increasing level of disposable income, the nation has consolidated itself as one of the most lucrative investment grounds for global fast food enterprises. China is witnessing an increasing demand for different (mostly western) international cuisines. The demand for fast food in China is so high that in 2016, KFC made plans to open over 600 new outlets across major Chinese cities while McDonald’s announced a five-year plan to open over 1000 new outlets throughout the nation to meet demands. Meanwhile, U.S-based Starbucks, which intends to open more than 2,300 outlets across China by 2021, claimed that its market in China would eventually be surpassing the U.S. in terms of size.

These demands carry considerable physical costs, and the nation now has one of the world’s biggest overweight population with more than 10.8% men (approximately 43 million) as well as 14.9% women (approximately 46 million) being overweight. The Government of China, in response has started a new initiative named Healthy China 2030, which aims to promote healthy living & make the nation’s population healthier over a 13-year-long period. This would commendably drive the China body fat measurement market share, slated to witness an appreciable growth rate over the forthcoming years.

Driven by the globally prevalent trends of obesity across myriad geographies, body fat measurement market, over coming years, is slated to experience significant growth. According to a Global Market Insights, Inc., report the global body fat measurement market valuation is anticipated to surpass the $790 million mark by 2024.

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