The upcoming urban trend of online product delivery is one of the most prominent factors stimulating global Coated Paper Market. With the increasing proliferation of the Internet and the changing consumer preferences toward home delivery system, coated paper industry is all set to witness a remarkable upswing. According to Global Market Insights, Inc., “Coated Paper Market size was worth USD 39.6 billion in 2015, and is anticipated to surpass USD 57 billion by 2024.”
Coated paper encompasses myriad textures and designs and is widely used in the packaging industry, especially for retail packaging. This is evident from the rise in online sales over the last few years across the U.S. and the European sub-continent. With the penetration of more number of e-commerce companies into the market, especially across the APAC countries and the increasing retailer focus toward online sales, global coated paper industry is set to grow exponentially over the next few years.
U.S. Coated Paper Market size, by application, 2015 & 2024 (USD million)
Coated fine paper is a product of coated paper market that find extensive applications for offset printing. With worldwide media ad expenditure having surpassed USD 600 million in 2015, the demand for glossy, high quality paper for magazines and advertisement purposes (brochures, flyers, and pamphlets) has gone up several notches higher. Increasing product demand for offset printing applications such as annual reports and advertising material will spur coated fine paper market size, which dominated the overall product landscape in 2015, having registered a revenue of more than USD 20 billion.
In contrast to fine products, coated groundwood paper is light and provides a greater variety as regards to finishing quality (glossy, satin, silky, or matte). These benefits have increased its usage in the printing of magazines and marketing brochures and leaflets. Having held a revenue share of more than 33% in 2015, coated groundwood paper market will grow at a decent growth rate over 2016-2024.
While both the coated paper products find ample applications in printing, the fact remains that the overall printing market has registered a mild collapse owing to the increasing popularity of digital media. Newspapers, magazines, books, and even advertising apparel have been popularized via online platforms. On these grounds, coated paper industry from printing applications will grow at a slightly slower pace despite having registered a value of more than USD 18 billion in in 2015.
Coated paper is extensively used for flexible packaging for consumer products, medical goods, and industrial goods. Escalating demand for high quality packaging from the food & beverages, retail, and e-commerce sectors will drive coated paper market from packaging applications, which will grow at a CAGR of 4.5% over 2016-2024.
Strict norms imposed by the EPA will lead to North America coated paper industry experiencing a slight slack over 2016-2024. Following a similar growth trajectory is Europe coated paper market, which is expected to register moderate gains over 2016-2024 owing to the stringent regulations introduced by REACH. Despite having held a share of over 35% of the global revenue, Europe coated paper industry will fall behind its APAC counterparts, driven by the increasing usage of digital media.
Powered by the huge rise in online trade, especially across countries such as India and China, Asia Pacific coated paper market will experience a growth rate more than 6% over 2016-2024. Changing consumer preferences toward packed meals, increasing demand for home delivery, and rising popularity of digitization across the region will fuel APAC coated paper industry in the years to come.
Considering the fact that coated paper market involves a heavy initial capital combined with a huge requirement for natural raw material, the dynamics of this industry seem to be changing from the developed nations to the developing nations. On these grounds, Latin America and Asia Pacific markets are anticipated to progress exponentially, since the regions provide the benefits of a huge labor force in addition to the changing urban lifestyles. Furthermore, industry players always invest heavily in developing regions in order to increase their production capacities.
Speaking of players, top five companies operating in global coated paper market account for more than 40% of the overall share. This industry is highly fragmented and is forecast to become intensely competitive, with major companies as well as local manufacturers investing in the industry to expand their regional presence. Major industry participants include Asia Pulp & Paper Co. Ltd., Arjo Wiggins, Burgo Group SPA, Sappi Ltd., Oji Holdings Corporation, Dunn Company, NewPage Corporation, Lecta Deutschland GmbH, Stora Enso Oyj, UPM-Kymmene Corp., Verso Corporation, Nippon, Resolute, and Boise Inc.