The trend of maximizing nutritional credentials in foodstuffs has significantly driven nutritional lipids market share in the recent years. Of late, the tremendous usage of nutritional lipids across the growing geriatric and obese population base have set the stage for the massive growth of nutritional lipids industry. According to reports, nutritional deficiencies in human body can result into several health concerns including diabetes, cardiovascular, stroke, inflammation, and cancer – which is indeed rising at an exponential rate. In consequence, to meet the rising demand of nutrients in health food & supplements, several nutritional lipids market players are making substantial investments in product distribution and advancements. MilliporeSigma, for instance, has created quite a buzz in nutritional lipids industry by signing a distribution agreement with Avanti® Polar Lipids.
U.S. Nutritional Lipids Market, By Product, 2016 & 2024, (Kilotons)
Elaborating further on the recent scoop, the global supplier of life science products, MilliporeSigma, entered into an agreement to be the exclusive multi-national distributor of the Alabama-based company’s top research lipids portfolio outside the United States. Sources reveal that the terms of agreement included the utilization of MilliporeSigma’s marketing and e-commerce platforms to distribute the lipids and attract larger consumer base. Similar efforts undertaken by other leading companies are expected to carve a lucrative roadmap for nutritional lipids industry in the years ahead. Betting on the shifting consumer preferences in terms of health consciousness and technological advancements, analysts anticipate the global nutritional lipids market to exceed USD 15 billion by 2024.
Omega-3 product segment to be a lucrative ground for investments
According to reliable sources, Omega-3 has been the subject of research for more than 20 years and has documented positive results with regard to cognitive, heart, and eye health. The nutritional lipids including omega-3, omega-6, and MCTs (Medium Chain Triglycerides) are widely used in enhancing brain health and preventing depression, anxiety, and heart diseases. On account of these key properties, nutritional lipids market is attesting extensive product scope from food fortification and pharmaceutical applications. Driven by an already high level of consumer awareness regarding the importance of omega-3 rich products, the global nutritional lipids market is poised to gain exceptional proceeds from this segment. The omega-3 market valuation of over USD 4 billion in 2016 provides justification to the aforementioned fact.
Speaking of the anticipated and present trends, R&D investments is one of the top-notch strategies adopted by nutritional lipids market players to leverage the business opportunities. One such relevant example is of Stepan Company which announced its sponsorship at the International GOED Exchange 2018, in a bid to feature the key differentiating parameter of its Marinol® product line.
According to sources, the Seattle-based conference saw the participation of many companies that table topped their latest product portfolios. Reports cite that Stepan demonstrated its Omega-3 products which offered different DHA and EPA ratios to provide dietary and health benefits. These products can be primarily used in food supplements, infant nutrition, and functional foods.
Endorsed with a tag of being highly consumer driven, nutritional lipids industry is projected to witness major developments with regard to product advancement. Speaking along similar lines, microencapsulation is one of the most prevalent technological interventions to watch for in the coming years. All in all, with prime focus on consumer satisfaction, the regional and strategic landscape of this fraternity is overt to witness a revolution of sorts. For the records, the competitive spectrum of nutritional lipids industry is highly fragmented at present, with a plethora of local players sharing the business space. Some of the renowned nutritional lipids market players are DSM N.V., Archer Daniels Midland, Croda International, BASF, and Polaris.