China-based GoodWe rebrands itself as a ‘Smart Energy Innovator’

Author : Pankaj Singh | Published Date : 2022-01-11 

Chinese clean energy solution enterprise GoodWe has reportedly refreshed its brand to keep up with the evolving new energy space. The rebrand will bring focus on digitalization and collaboration aspects of its business.

Notably, the epicenter of this new brand identity is its commitment to using smart tech to promote the global energy transition and introduce a sustainable lifestyle for the upcoming years.

GoodWe believes that technological innovation is its key brand pillar, which is why its new logo and brand slogan ‘Smart Energy Innovator’ were refreshed to bring out this new high-tech identity.

The logo will be officially launched on January 7th or 8th, 2022, after which new product designs will be incorporated in the new logo, emphasizing on the company’s futuristic brand identity.

GoodWe has been focused on creating technologies that enable net-zero energy consumption, and digital interconnection has been a key tenet to this vision. The company has also made it its mission to bring integrated and complete solutions in digitalized energy.

The company has revamped its website to have a cleaner look that is built to offer its customers an efficient, user-friendly experience. Moreover, it has made significant investments in research & development of systems and products that operate intelligently, and are able to boost productivity, cost, sustainability, and safety of energy systems.

On January 8, 2022, GoodWe held an illustrious ceremony for the inauguration of its new headquarters in Suzhou High-Tech Zone in Jiangsu. The HQ, which extends up to 20 floors above ground and 3 floors underground, is a major investment featuring smart tech and R&D facilities where some of the company's PV technologies and product research will be conducted.

The rebrand gives a more streamlined look to the company, in line with its commitment to helping clients transition to cleaner products & energy systems that are highly energy efficient.

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About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

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