California-based social media giant Facebook has reportedly announced its plans to officially launch licensed music videos on its social networking platform in the U.S. The social media major has already told Page owners, who are connected to artists, that they will have to toggle on a new setting to add their officially licensed music videos to their page after the August 1 deadline.

Although Facebook strongly encourages artists to enable the feature within the mentioned deadline, it intends to automatically create a separate official music Page on their behalf if they fail to toggle on the setting before August 1. The page will be created and controlled by the social media platform and will be available for fans to access via the Facebook Watch tab as well as a new music video destination.

Facebook has already informed the artist Page admins that there is no need for manual uploading of their videos or provision of their links. Rather, enabling the new setting will imply that artists are giving Facebook the permission for adding music videos to their Page. These videos will be accessible to fans through the Page’s Videos tab. The library will comprise both, the artist’s own official videos as well as those that they are featured in. Once the setting is enabled, the artists will be allowed to edit or remove their videos from this place at any time.

Sources state that Facebook has explained this new feature to Page owners via an email where it has stated that whenever the platform will receive a new release from a music label, this feature would make it possible for the artist’s Facebook Page to automatically share the video on the page’s Timeline. This will allow the newly launched video to reach every follower’s News Feed. Facebook has also stated that the setting for automatic sharing can be disabled by the Page admin at any time.

Source Credits:

https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/