FMCG firms to explore oral care market amidst rising hygiene concerns

Author : Saipriya Iyer | Published Date : 2021-01-04 

Fast-moving consumer goods businesses in India are reportedly expanding their range of oral care, joining new and niche categories including mouthwashes, ayurvedic mouth cleansers, and mouth sprays as customer issues around general hygiene persists.

For the record, Dabur India and Colgate Palmolive (India) Ltd. have both introduced pulling oil, which is a concoction containing cloves, lemon, sesame oil, and other ingredients, used as a morning oral cleansing product and is directed at enhancing oral health, cite credible sources. 

Arvind Chintamani, VP, Marketing, at Colgate-Palmolive, reportedly stated that through Vedshakti Mouth Protect Spray and Vedshakti Toothpaste, they are offering various oral care solutions that help keep the customer’s mouth detoxified and clean.

Trusted sources claimed that Dabur, which sells Real juices and Vatika hair oil, had also recently announced its entry into the mouthwash segment with the introduction of Dabur Red Pulling Oil, emphasizing that a whole new category will emerge in the oral care marketplace.

According to expert analysts, the introduction of Colgate's Vedshakti Mouth Protect Spray, seems significant amidst the high emphasis on hygiene as well as Ayurveda.

The move comes as Hindustan Unilever Ltd. too revealed its plans to launch a mouthwash in India after preliminary laboratory test results of its Pepsodent oral-care brand showed that the mouthwash formulation, after 30 seconds of rinsing, reduces 99.9% of SARS-CoV-2, the virus causing COVID-19.

Hindustan Unilever reportedly claimed that the product could be used as a preventive measure to decrease COVID-19 viral transmission, it is not a treatment for the virus, nor does it assure prevention of virus transmission on its own. However, other brands are promoting their products specifically aimed at enhancing oral health and hygiene, claimed sources knowledgeable with the matter.

The advent of COVID-19 has evidently fueled the demand for hygiene products. In fact, analysts claimed that more than 50% Indian consumers are lately inclined towards adopting natural or plant-based products.

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Saipriya Iyer

Saipriya Iyer

Saipriya Iyer presently works as a content developer for fractovia.org. Having dabbled with the domain of content creation for nearly half a decade, she now boasts of an enviable portfolio, holding substantial experience in penning down pieces related to technology, finance, and a wide spectrum of other industry verticals. A qualified computer engineering graduate from the University of Pune, Saipriya can often be found leveraging her knowledge of software technology and electronics in her write-ups. She can be contacted at- [email protected] | https://twitter.com/saipriya_i

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