News Contact Us

Freshworks acquires U.S.-based customer success service firm Natero

Author : Pankaj Singh | Published Date : 2019-05-23 

Freshworks, a cloud-based customer engagement company, recently announced its acquisition of Natero, a leading customer success cloud software. The acquisition is expected to provide Freshworks with a SaaS platform that combines sales, marketing, support & customer success, cites source.

Freshworks is known for putting actionable data in hands of customer success professionals with Natero’s AI/ML powered technology and this will help businesses prevent churn and manage more customers with fewer resources.

Girish Mathrubootham, Chief Executive Officer, Freshworks, has reportedly said that this acquisition will facilitate the company’s mission of providing users with a 360-degree view of their customers. the acquisition is expected to expand the “customer for life” philosophy to all teams which also include account and success managers who need current customer usage and health data to actively engage those accounts at risk of churn, Mathrubootham added.

Craig Soules, founder & CEO, Natero, echoed similar opinions as expressed by Mathrubootham and said that the company requires a rich customer model at the core of its efforts. He added that considering Freshworks has been moving in the same direction as Natero in customer success for a long time, the company is an absolute fit to leverage the customer model.

According to Mathrubootham, the company was initially a Natero customer and the companies have come into alliance to increase capital and expand focus on customer model for Natero.

As per credible source, Natero has raised an amount of $3.3 million from investors like Merus Capital, Salesforce Ventures, Y Combinator & Andreessen Horowitz till date. The amount for the acquisition deal is undisclosed yet. Natero is expected to exist as standalone product but will become part of Freshworks’ integrated customer engagement suite.

Freshworks counts Tiger Global, CapitalG, Accel Partners & Sequoia Capital as investors and has entered unicorn club of India in July 2018, by obtaining $100 million financing at a valuation of $1.5 billion. The company is planning an Initial Public Offering (IPO) in the United States by the next year.

Source credits: https://techcrunch.com/2019/05/21/freshworks-acquires-customer-success-service-natero/



About Author

Pankaj Singh

Pankaj Singh

Endowed with a post graduate degree in management and finance, Pankaj Singh has been a part of the online content domain for quite a while. Having worked previously as a U.K. insurance underwriter for two years, he now writes articles for fractovia.org and other online portals. He can be contacted at- [email protected] | https://twitter.com/PankajSingh2605

Related News

Cipla launches generic version of Remdesivir at a price of ₹4,000

Published Date: 2020-07-10         Author: Pankaj Singh

Cipla Limited, the multinational pharmaceutical company, has reportedly launched a generic version of the remdesivir drug (Cipremi) at a price of ?4,000 per 100 mg vial, making it among the least priced COVID-19 treatment available across the globe. According to sources familiar with the knowledg... Read More

Revival in UK hotel bookings after COVID-19 downturn, says Premier Inn

Published Date: 2020-07-09         Author: Pankaj Singh

UK has registered a revival in hotel bookings for conventional regional tourist destinations as people have started planning summer trips to the seaside and countryside, stated Premier Inn owner. The Chief Executive of Whitbread, Alison Brittain, has stated that larger cities like London continue... Read More

Fujitsu gravitates toward 'new normal' with new office working style

Published Date: 2020-07-08         Author: Pankaj Singh

Fujitsu Limited, a Japanese multinational IT company headquartered in Tokyo, has reportedly announced that it will boost its shift to becoming a digital transformation organization with an ambitious plan to transform the working style for its employees in Japan in the light of COVID-19 pandemic. ... Read More

© 2020 Fractovia. All Rights Reserved