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Europe (Point of sale) POS terminals market to garner considerable proceeds by 2024, growing adoption of smartphones to bolster the global industry growth

Publisher : Fractovia | Latest Update: 2019-02-22 | Published Date : 2017-01-31Request Sample

The birth of e-commerce has brought about a dynamic change in payment modes over time. POS terminals market, influenced by this very revolution, has been gaining mass popularity since the last few years, given the widespread adoption of cashless facilities. The growing popularity of NFC and card payments among the consumers will also serve to enhance (point-of-sale) POS terminals industry share. Nowadays, to reduce the hassle of carrying cash, people have been shifting their focus toward the adoption of POS terminals, which has led to the massive expansion of (point of sale) POS terminals market.

 

UK POS terminals market, by application, 2017 & 2024 (USD Billion)
UK POS terminals market, by application, 2017 & 2024 (USD Billion)
 

For increasing the adoption rate of POS terminals, the governments of various countries as well as the key players in POS terminals market are arranging awareness programs that focus on explaining the benefits and usage of POS terminals. Financial service companies have also been deploying different types of platforms to attract merchants as well as consumers. Recently, Mastercard revealed details about their trial project in Poland, in which smartphones are deployed to carry out contactless payments. Through this, the POS terminals industry giant seems to be attempting to provide a simpler and secure way of payment to the merchants. As per a market research report, mobile POS terminals industry will record an appreciable growth rate in the years ahead, owing to the growing adoption rate of smartphones and mobiles.
 

The participants in point of sale terminals market are strictly involved in intensive research and development activities to enhance the POS terminals focusing on the factors such as improved service availability, applicability of the product for small consumers and merchants, cost effectiveness, and minimum processing time. Also, some of the giants are involved in the deployment of modern technology with ample support from the regional governments. For instance, Mastercard has collaborated with the Poland government to create digital payment gateways using mobile devices. Speaking of which, some of the notable companies in (point of sale) POS terminals market include VeriFone Holdings, Inc., Panasonic Corporation, Zebra Technologies, NEC Corporation, PAX Technology Limited, Ingenico, Posiflex Technology Incorporation, First Data Corporation, QVS Software Incorporation, and HP Company.
 

The advent of IoT has led to the surging adoption of technology and the development of high standard software. Consumers have been expecting card-based transactions to occur within mere seconds. Conforming with consumer expectations, tech companies are heavily investing in tech innovations and advancements, thereby providing a positive boost to POS terminals market size over the years ahead. Pertaining to the implementation of connected software, consumers in the hospitality and retail sectors have deployed this product on a large scale, considering its functionality benefits and user-friendly payment options. For easy accessibility and flexibility of digital transactions, most of the users in retail and hospitality sectors are adopting cloud-based POS solutions, thereby impelling the overall POS terminals industry share.
 

Keeping eye on the exponentially growing retail market, HFC bank has partnered with Mastercard to strengthen its retail offerings. This partnership is a part of HFC’s strategy to expand its services to banking institutions by providing debit cards to the clients, augmenting the POS terminals market. Retail point of sale (POS) terminals market will also grow lucratively over the coming seven years, taking into account, the surging penetration of e-commerce sectors across various regions of the globe. This product is becoming more popular in the retail sector pertaining to the capability of POS terminals to distinguish between different users, availability of real time dashboard, and user-friendly accessibility per transaction, which will suitably boost POS terminals industry share.

 

Europe is likely to emerge as one of the most popular regional markets for the POS terminals industry, owing to the massive adoption of government regulations mandated to support advanced technologies that serve to improve transaction and customer security. Say for example, lately, security guidelines have been developed to encourage the adoption of EMV-enabled transaction processing across industries.
 

Companies incorporating these technologies are liable to follow guidelines developed by the regulatory bodies. Additionally, Europe POS terminals industry will also gain traction on account of the presence of pivotal players in the region, that offer innovative solutions to the customers.
 

Considering the scope of POS terminals, players in (point of sale) POS terminals market have been forging partnerships with leading giants to expand their business space. For instance, recently HD View 360 Inc, signed an agreement with Pizzafire to supply their POS technology terminals across the United States. The implementation of innovative ideas and technological advancements is thus, certain to bring about a renewed sense of dynamism in POS terminals industry.
 

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