Artificial Intelligence (AI) is becoming a vital part of user’s daily life, right from satellite imagery to Google assistant. Speculating the potential of AI, companies are increasing integrating this technology in their new upcoming platforms and software.
iPR Software has made a similar development recently when it announced the launch of its most talked-about project, the Metatron, at the Public Relations Society of America’s International Conference in California.
iPR, the leading Digital Asset Management (DAM) solutions, Digital Publishing and various other customized integrated solutions provider, claims that its latest Metatron software strengthens Artificial Intelligence (AI) cloud abilities while combining the power of machine learning into its customized software application like DAM.
Sources suggest that it would help increase productivity as well as allow the sharing of corporate assets across numerous customer ecosystems. Moreover, it would further iPR's vision for its customers to publish their information and news to Social and Traditional media channels as well as help better engage with their B2C & B2B audiences while growing traffic to corporate and branded media assets.
Reports cite that multinational companies are now using cloud applications to run latest technologies, and with encryption algorithms, they can effectively publish, share and manage their branded media content.
Metatron meanwhile features cloud-based, core software that allow users to securely issue and share major corporate and digital media assets, raise workflow efficiencies, automate repetitive tasks to cut storage and data errors, and target practical enterprise use cases.
Speaking on the launch, JD Bowles, President and CEO, iPR Software, said that their platform’s AI capabilities empowers PR & Marcom professionals with the power of machine learning. Bowles claims that their platform would develop a dynamic central hub that would be used for storing, sharing and organizing rich assets, while connecting to different enterprise software solutions, solve ecosystem challenges for organizations of all sizes and manage their infrastructure.
iPR has also made some advancements in the content marketing. In 2018, the company launched a new Content Marketing site dubbed ‘Content Connection’ that offers one-stop destination for research, news, trends and must-read articles.