The entertainment industry, in the current scenario, has emerged as a highly successful arena in the times of lockdown and social distancing. With the second-largest population, India's media consumption market has become one of the biggest and fastest-growing in the world. As such, more and more content creators seek to increase the share of people watching online and TV content. While the nation is still resisting the penetration of global payers, Netflix and Amazon Prime have somewhat seen some success.
As Netflix's viewership has significantly increased over the past year in India, the streaming giant is looking forward to gaining more viewers in the coming time.
For that, the American giant has reportedly introduced a mobile+ plan for new and existing subscribers in India. The plan costs just 349 rupees(USD 4.70) and offers high-definition quality and streaming across mobile, tablet, and computer screens that were absent from the Rs 199 plan. However, the new plan does take away the experience of media consumption on TV.
The new plan sits ideally between Rs 199 (USD 2.70)-which offers mobile viewing only and restricts resolution at 480p and users from watching on a computer or TV-and Rs 649, which only offers HD quality across two devices simultaneously.
The highest plan in the country is Rs 799 (USD 10.7) that offers the consumption of 4K Ultra-HD across four simultaneous devices.
Netflix, whose membership is nearly 193 million, has explored various strategies to take advantage of the growth in developing markets. Earlier in the year, a company executive had stated that they were looking at diverse means to become more competitive in the Indian market, more attractive to the members with various products at testing.
The streaming service competes with Amazon Prime Video, Apple TV+, Disney+Hotstar.
Source credit- https://techcrunch.com/2020/07/21/netflix-tests-new-low-cost-subscription-plan-in-india/