Oral-B, a leading manufacturer of oral care and dental hygiene products, has recently launched its most advanced power toothbrush, Oral-B iO™, at a press conference conducted by its parent company Procter & Gamble at CES (Consumer Electronics Show), Las Vegas.
According to reliable sources, the latest product marks as a new addition to Oral-B’s exciting portfolio of power toothbrushes. As a matter of fact, Oral-B iO™ was also awarded as 2020’s CES Innovation Award Honorees, an annual award that acknowledges outstanding new consumer technology items.
For the record, Oral-B iO™ is the firm’s latest power toothbrush series which has been redesigned and reimagined from the scratch, merging superior user experience with the best-ever clinical performance, positioning it as the industry’s most advanced brushing items.
The power toothbrush was based on the result of insights obtained from more than 250 patents from across the globe and after almost six years of product R&D. It distinctively introduces a frictionless magnetic drive, that delivers energy more effectively to the tips of the bristles, resulting in a quiet, smooth and sensational cleaning experience.
The head of this new iO brush has been developed to combine rotating and oscillating cleaning motions with micro-vibrations, giving a professional cleaning experience to users.
According to a statement, Steve Bishop, CEO, P&G Health Care, said that the market currently does not have anything like the Oral-B iO™. The launch initiates a new age in brushing and marks as a significant leap in innovative oral care technology.
Following years of expert development, the company has managed to create a product that strikes the right chord between experience & effectiveness and reinvents the features of traditional brush like how it feels, cleans and performs. Oral-B iO™ is a brush that will reinvigorate people’s outlook towards oral hygiene and will deliver superior oral health, claims Bishop.