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Organto allies with Netherlands-based retailer to launch organic products

Author : Pankaj Singh | Published Date : 2022-08-16 

Organto Foods Inc., an innovative, fast-growing global provider of fresh organic fruits & vegetables, has recently announced the introduction of its “I AM Organic” products in the Netherlands, in collaboration with an industry-leading petrol and charge station provider.

Initial launch activities will include organic bananas, followed closely by organic apples. Both the products will be available in an accessible “TO GO” format.

Commenting on the new launch, Rients van der Wal, CEO of Organto Europe B.V. and Co-CEO of Organto Foods, has stated that the firm has been able to grow its business successfully and has unveiled its “I AM Organic” brand leveraging the proprietary digital passport technology.

The firm has also expressed its belief that collaborating with a highly esteemed TO GO retailer will empower it to work further on its mission of making organic fruits & vegetables available to every consumer in the Netherlands and will, in turn, help build the “I AM Organic” brand.

This listing utilizes the strengths of both firms in serving customers demanding convenient and high-quality products with a transparent and engaging story.

Rients van der Wal further stated that the goal is to provide the best flavor and experience while leaving no carbon footprint.

In addition, each “I AM Organic” product has an impactful appearance and feel and is accompanied by a distinct Q.R. code.

This QR code takes users to a completely transparent digital experience where they can learn about products’ origins, carbon footprints, modes of transportation, nutritional profiles, social impacts, recipe ideas, and usage advice.

For the unversed, Organto is a provider of branded, distributed organic, private label & non-GMO vegetable and fruit products serving the rising demand for healthy and socially responsible foods globally.

Its long-term vision is to create a “one-stop-shop” driven by ethics for fresh organic and specialty fruit & vegetable products, powered by acquisitions and strong internal growth.

This long-term vision is grounded on three main operational strategies: building brands, building supply & product portfolios, and building infrastructure.

Source credit - https://www.accesswire.com/712107/Organto-Launches-Retail-Partnership-With-A-Leading-Netherlands-Petrol-and-Charge-Point-Provider


Author : Pankaj Singh
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