+1-888-308-5802     
News Contact Us

Post Magento acquisition, Adobe launches its new Commerce Cloud

Author : Saipriya Iyer | Published Date : 2019-03-27 

Adobe, the American multinational software company recently launched a Commerce Cloud, its newest addition to the Experience Cloud. The new commerce cloud comes as a development on the company’s acquisition of Magento in May 2018 for $1.68 billion. This commerce cloud is basically a version of the Magento platform which has been integrated with all other Adobe tools such as Analytics cloud, Marketing Cloud as well as Advertising cloud.

With this step, Adobe has ventured to add the dashboard feature to carefully observe ecommerce strategies. Moreover, it has integrated with Amazon marketplace which permits users to directly handle the interface.

Adobe’s VP, Jason Woosley has been reported to say that this was very important as it closed the last mile in the company’s Experience offering. Furthermore, he added that they had been analyzing the commerce offerings for quite some time and are happy with the settlement.

The VP further emphasized that beside closing of the last mile from a commerce standpoint it is also significant from a data intelligence perspective. Woosley said that it is important to know about customer behavior towards a brand when behavioral data is examined to understand the interactions with content.

In an official Adobe press release the company further elaborated that this newly launched offering nullifies the concern of running the operational aspects of Magento for users. To make sure it offers these services, certain platform tweaks have been made to provide flexibility and scalability.

Woosley also underlined the significance of Amazon integration being launched with the new commerce cloud. He said that they are more specifically involved in capturing data related to initial product search. He further clarifies commerce cloud users would be able to select and decide what inventory must be displayed on their Amazon account along with the cost. This is necessary as many brands want to promote selected products to increase brand awareness and customer database.

About Author

Saipriya Iyer

Saipriya Iyer

Saipriya Iyer presently works as a content developer for fractovia.org. Having dabbled with the domain of content creation for nearly half a decade, she now boasts of an enviable portfolio, holding substantial experience in penning down pieces related to technology, finance, and a wide spectrum of other industry verticals. A qualified computer engineering graduate from the University of Pune, Saipriya can often be found leveraging her knowledge of software technology and electronics in her write-ups. She can be contacted at- [email protected] | https://twitter.com/saipriya_i

Related News

Zymeworks partners with Ibrance and initiates Phase 2 trial

Published Date: 2020-01-14         Author: Saipriya Iyer

Zymeworks Inc., a Vancouver based clinical stage biopharmaceutical company that develops multifunctional therapeutics, has reportedly announced the commencement of Phase 2 trial that assesses ZW25 combination therapy. The company also announced that it has reached consensus on an agreement with Pfiz... Read More

Hikma and Arecor ink new deal to develop and market new medicines

Published Date: 2020-01-11         Author: Saipriya Iyer

Hikma Pharmaceuticals, a renowned UK based biopharmaceutical company, and Arecor, a biopharmaceutical firm advancing today’s treatments to enable healthier lives, have reportedly signed a new strategic agreement to develop a novel injectable medicine in the U.S. from Hikma’s subsidiary, ... Read More

Takata recalls 10mil air bag inflators as part of 2015 U.S. settlement

Published Date: 2020-01-09         Author: Saipriya Iyer

Japanese automotive parts manufacturing firm Takata Corporation has reportedly recalled close to 10 million front air bag inflators that were sold to 14 different automotive makers. These products pose a risk of exploding with extreme force and throw shrapnel. For the record, the 10 million infla... Read More

© 2020 Fractovia. All Rights Reserved