+1-888-308-5802     
News Contact Us

Post Magento acquisition, Adobe launches its new Commerce Cloud

Author : Saipriya Iyer | Published Date : 2019-03-27 

Adobe, the American multinational software company recently launched a Commerce Cloud, its newest addition to the Experience Cloud. The new commerce cloud comes as a development on the company’s acquisition of Magento in May 2018 for $1.68 billion. This commerce cloud is basically a version of the Magento platform which has been integrated with all other Adobe tools such as Analytics cloud, Marketing Cloud as well as Advertising cloud.

With this step, Adobe has ventured to add the dashboard feature to carefully observe ecommerce strategies. Moreover, it has integrated with Amazon marketplace which permits users to directly handle the interface.

Adobe’s VP, Jason Woosley has been reported to say that this was very important as it closed the last mile in the company’s Experience offering. Furthermore, he added that they had been analyzing the commerce offerings for quite some time and are happy with the settlement.

The VP further emphasized that beside closing of the last mile from a commerce standpoint it is also significant from a data intelligence perspective. Woosley said that it is important to know about customer behavior towards a brand when behavioral data is examined to understand the interactions with content.

In an official Adobe press release the company further elaborated that this newly launched offering nullifies the concern of running the operational aspects of Magento for users. To make sure it offers these services, certain platform tweaks have been made to provide flexibility and scalability.

Woosley also underlined the significance of Amazon integration being launched with the new commerce cloud. He said that they are more specifically involved in capturing data related to initial product search. He further clarifies commerce cloud users would be able to select and decide what inventory must be displayed on their Amazon account along with the cost. This is necessary as many brands want to promote selected products to increase brand awareness and customer database.

About Author

Saipriya Iyer

Saipriya Iyer

Saipriya Iyer presently works as a content developer for fractovia.org. Having dabbled with the domain of content creation for nearly half a decade, she now boasts of an enviable portfolio, holding substantial experience in penning down pieces related to technology, finance, and a wide spectrum of other industry verticals. A qualified computer engineering graduate from the University of Pune, Saipriya can often be found leveraging her knowledge of software technology and electronics in her write-ups. She can be contacted at- [email protected] | https://twitter.com/saipriya_i

Related News

Toast valued at $2-7 billion after $250 million funding round

Published Date: 2019-04-03         Author: Saipriya Iyer

Barash claimed that the company is planning to use some of the latest funding round cash for expanding the team as well as for R&D. Toast, the Boston-based restaurant software company, recently reported that in a Series E funding round it has raised $250 million. The round was led by TCV and ... Read More

IBM's X-Force Red team unveils blockchain security testing service

Published Date: 2019-03-08         Author: Saipriya Iyer

U.S. multinational conglomerate, IBM Corp. has recently launched an operational version of its in-house security testing tool for blockchain solutions dubbed X-Force Red. Sources close to the launch state that X-Force Red Blockchain Testing service is designed to test the security of back-end proces... Read More

HARMAN launches OTA Smart Delta for Maps for connected vehicles

Published Date: 2019-03-06         Author: Saipriya Iyer

HARMAN, a global leader in connected car technology and lifestyle audio innovations recently announced the launching of a new product for connected vehicles, the Smart Delta for Maps. The product is designed to enable car manufacturers to boost new HD Maps updates more frequently leading to availabi... Read More

© 2019 Fractovia. All Rights Reserved