Taco Bell, a renowned American fast-food company, has reportedly announced that it has inked new deals to launch 600 outlets in India and over 100 outlets across New Zealand and Australia.
Reports cite, the deals come as a part of the company’s plan to launch over 1,000 stores internationally by 2022. The units in India would be under its franchise deal with Burman Hospitality Pvt Ltd.
According to a report by Livemint, the deal is a significant step for the fast food company, which presently has approximately 35 outlets in India. The Indian outlets would be offering new menu items such as taco shells made from hash brown potatoes and would be catering to Indian taste buds through products like paneer & chicken tikka masala burritos.
As part of the latest 600-unit franchise deal with Burman Hospitality, the fast food giant’s presence in India would nearly be doubled by the end of 2019, going from 35 units to 60 units.
The President at Taco Bell International, Liz Williams stated that most of the 600 units in India would be inline stores without drive-throughs, a common occurrence in international markets. Moreover, some outlets would also facilitate table services & serve alcohol. Williams further added that Taco Bell is ideal for the Indian market as its menu is flexible enough to sway towards vegetarian or non-vegetarian options.
Meanwhile, the company would also be launching more than 100 stores across New Zealand & Australia over a five-year period. Since the restaurant’s launch in Brisbane in 2017, it has received a significantly positive response with sales volumes being some of the largest the company has seen in the world.
Through the 600 units, India is reportedly set to become the company’s largest market outside its home country of the U.S.
Source Credit:
https://www.nrn.com/quick-service/taco-bell-plans-700-units-india-australia-and-new-zealand