News Contact Us

The U.K.’s CMA enquires for views on the breakup Google’s business

Author : Saipriya Iyer | Published Date : 2019-12-19 

The U.K.’s Competition and Markets Authority, a non-ministerial government organization responsible for creating healthy business competition, has reportedly raised concerns regarding the market strength of technology giants Facebook and Google.

The agency published these concerns from an interim report. It has opened up a consultation on a series of potential inventions; from dividing technology giants to reducing their abilities to enforcing data sharing or/and feature interoperability and set self-serving defaults, to help their rivals compete.

CMA is looking to divide Google by compelling it to decouple its ad server department from the rest of its business. This move is one of the several possible interventions the agency is eyeing. The agency is also looking to enforce choice screens on browsers and search engines that utilize non-monetary criteria to assign slots.

These obligations of CMA are versus the company’s plan of pay-to-play offering for EU Android users. Rivals argue that this offering of the company does not provide the relief for antitrust abuse that was sanctioned by the European Commission last year.

The regulatory agency is also seeing if it should need Facebook to interoperate certain features of its present network so they would be accessed by its rivals. The agency is considering this as a solution for what it is describing as strong network effects that tend to work against novel entrant and rival social media platforms.

CMA unveiled the market study in July 2019, two weeks after the British data watchdog released its damning report. This report set out major privacy as well as other concerns that revolve around programmatic advertising.

Since the start of this study, the CMA states that it has received many requests to start a full-blown market investigation. This means that the agency has carry out a statutory duty that compels it to consult over making such a reference.

The report particularly flags three areas and it considers possible harm; the open display advertising market, general search and search advertising and social media and display advertising.


Source credit: https://techcrunch.com/2019/12/18/uks-competition-regulator-asks-for-views-on-breaking-up-google/

About Author

Saipriya Iyer

Saipriya Iyer

Saipriya Iyer presently works as a content developer for fractovia.org. Having dabbled with the domain of content creation for nearly half a decade, she now boasts of an enviable portfolio, holding substantial experience in penning down pieces related to technology, finance, and a wide spectrum of other industry verticals. A qualified computer engineering graduate from the University of Pune, Saipriya can often be found leveraging her knowledge of software technology and electronics in her write-ups. She can be contacted at- [email protected] | https://twitter.com/saipriya_i

Related News

SecureLink enters into a new distribution partnership with ShiftLeft

Published Date: 2020-01-28         Author: Saipriya Iyer

SecureLink, a Dubai based independent advisory firm and part of the StarLink group, a Value-Added Distributor (VAD) of the region, has reportedly announced the signing of a new distribution agreement with ShiftLeft for GCC and Egypt. ShiftLeft is the most accurate and fastest application security... Read More

All Nippon Airways and Singapore Airlines to form new joint venture

Published Date: 2020-01-23         Author: Saipriya Iyer

Singapore Airlines, the flag carrier airline of Singapore, and All Nippon Airways, Japan’s largest airline in terms of passengers and revenue, are likely to form a new joint venture this month. The proposal, if approved by relevant authorities from both parties, would pave the way for ANA a... Read More

Broco Tactical to unveil 3 new products at 2020 SHOT Show in Las Vegas

Published Date: 2020-01-21         Author: Saipriya Iyer

Broco Tactical is reportedly introducing the latest line of forced entry and rescue & repair products in Las Vegas, Nevada, for military, law enforcement, and first responders at 2020 SHOT Show, from 21st-24th January. The California-based company is a part of the Broco Rankin family of companie... Read More

© 2020 Fractovia. All Rights Reserved