News Contact Us

The U.K.’s CMA enquires for views on the breakup Google’s business

Author : Saipriya Iyer | Published Date : 2019-12-19 

The U.K.’s Competition and Markets Authority, a non-ministerial government organization responsible for creating healthy business competition, has reportedly raised concerns regarding the market strength of technology giants Facebook and Google.

The agency published these concerns from an interim report. It has opened up a consultation on a series of potential inventions; from dividing technology giants to reducing their abilities to enforcing data sharing or/and feature interoperability and set self-serving defaults, to help their rivals compete.

CMA is looking to divide Google by compelling it to decouple its ad server department from the rest of its business. This move is one of the several possible interventions the agency is eyeing. The agency is also looking to enforce choice screens on browsers and search engines that utilize non-monetary criteria to assign slots.

These obligations of CMA are versus the company’s plan of pay-to-play offering for EU Android users. Rivals argue that this offering of the company does not provide the relief for antitrust abuse that was sanctioned by the European Commission last year.

The regulatory agency is also seeing if it should need Facebook to interoperate certain features of its present network so they would be accessed by its rivals. The agency is considering this as a solution for what it is describing as strong network effects that tend to work against novel entrant and rival social media platforms.

CMA unveiled the market study in July 2019, two weeks after the British data watchdog released its damning report. This report set out major privacy as well as other concerns that revolve around programmatic advertising.

Since the start of this study, the CMA states that it has received many requests to start a full-blown market investigation. This means that the agency has carry out a statutory duty that compels it to consult over making such a reference.

The report particularly flags three areas and it considers possible harm; the open display advertising market, general search and search advertising and social media and display advertising.


Source credit: https://techcrunch.com/2019/12/18/uks-competition-regulator-asks-for-views-on-breaking-up-google/

About Author

Saipriya Iyer

Saipriya Iyer

Saipriya Iyer presently works as a content developer for fractovia.org. Having dabbled with the domain of content creation for nearly half a decade, she now boasts of an enviable portfolio, holding substantial experience in penning down pieces related to technology, finance, and a wide spectrum of other industry verticals. A qualified computer engineering graduate from the University of Pune, Saipriya can often be found leveraging her knowledge of software technology and electronics in her write-ups. She can be contacted at- [email protected] | https://twitter.com/saipriya_i

Related News

Boeing extends facilities shutdown in Seattle due to COVID-19 fear

Published Date: 2020-04-06         Author: Saipriya Iyer

The Boeing Company has recently announced the continuation of the production facilities shutdown in Seattle due to the rising fear of coronavirus outbreak. The company has reportedly informed the employees in Washington about the extension of the 2-week shutdown at the Seattle facility, which was pr... Read More

TWU accuses Qantas of inactivity as more worker test COVID-19 positive

Published Date: 2020-04-02         Author: Saipriya Iyer

The union for airline baggage holders, TWU (Transport Workers’ Union), has reportedly accused Qantas Airways, the largest Airline network of Australia, of not ensuring worker safety against COVID-19 after the company’s baggage handlers tested positive for coronavirus. The Union stated... Read More

Houseparty to offer $1M reward to anyone providing proof of sabotage

Published Date: 2020-04-01         Author: Saipriya Iyer

Houseparty, a social networking service, has recently announced a $1 million reward to anyone who can uncover a commercial smear campaign that spread rumors alleging cyber breach of other services. The company has been purchased from its creator by Fortnite developer, Epic Games, in 2019. The sit... Read More

© 2020 Fractovia. All Rights Reserved